To champion mental health well-being for all.

Work towards improving mental health support to vulnerable and marginalised people in the UK and for most specific grant themes, internationally, on topics such as suicide prevention awareness, online harm and bereavement support.

Transform loss into legacy providing grants which fuel progress in areas such as suicide prevention, supportive online experiences, well-being services, and compassionate grief support, thereby providing space where those in need feel safe, connected and empowered.

Provide grants for those grassroots charities who aim to provide positive change which promotes a move to a kinder society and a more supportive environment.

Annually, the Trustees set specific grant themes which will be made available on our website.

The Trustees aim to provide grants on an ‘unrestricted’ basis, where possible.