Keybored Creative is a dynamic full-service agency that excels in designing and executing custom strategic campaigns to enhance an artist's visibility and growth. Since 2020, we’ve secured over 800 media placements, generated 850k+ link clicks through targeted advertising, and helped our artists attract over 6 million streams.
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MATT TORRES
Publicity & Artist Management
Matt Torres launched Keybored in 2020 after four years at McKinsey & Co. He also leads the music platform Soundazed. Matt's expertise has been instrumental not only within the music industry but also in his work developing and executing effective strategies for companies like the communications agency HausCo, and Brooklyn startup Up&Up, whose Series B funding round was led by Khosla Ventures, Founders Fund. From the DMV, Matt earned his BA from American University and is based in Chicago.
BEL TORRES
Multimedia Production
Isabela Torres is a multimedia specialist who joined Keybored Creative in 2024 after earning her degree in Multimedia Design from Lane College in Oregon. Isabela has contributed to Soundazed as a multi-disciplinary producer and curator since 2016. In her role, Bel has provided coverage of festivals such as Bonnaroo, Made In America, and Rolling Loud. Bel’s favorite thing about working in music is discovering new artists and conceptualizing beautiful videos.