Embedded Files
踏上創業之旅-開店0到1
如果要開便利商店，哪個地點最好？Which location is the most suitable for opening a 7-Eleven?
如果要開便利商店，哪個地點最好？Which location is the most suitable for opening a 7-Eleven?
開一家店需要投入大量的時間、精力和資金，充滿了挑戰和風險。為了提高開店成功率，需要完善的計劃和準備，此次探究實作主題活動探討開店的關鍵要素，希望讓學生意識創業現況與了解開一家店涉及市場研究、產品選擇、品牌識別、選址和空間規劃等要素，鼓勵學生對商業經營進行自主學習。
Opening a store requires a significant investment of time, effort, and capital, and it is filled with challenges and risks. In order to increase the success rate of opening a store, comprehensive planning and preparation are necessary. This thematic activity explores the key elements of opening a store, aiming to raise students' awareness of entrepreneurship and understanding of the various aspects involved in opening a store, such as market research, product selection, brand identification, location selection, and space planning. It encourages students to engage in independent learning about business operations.
開店「5W1H」
開店「5W1H」
商業模式圖 Business Model Canvas
商業模式圖 Business Model Canvas
開店前可以藉由商業模式圖，釐清創業問題。商業模式圖把商業模式拆解為九大相互有關聯的元素，以視覺化方式呈現，能幫助創業者催生創意、降低猜測、找對目標用戶以及合理解決問題。
目標客層：鎖定的目標，欲服務的個客群。哪些顧客會買單（職業、性別、年齡）、他們有哪些特質（行為、喜好）？
價值主張：為解決目標客群的問題，所創造的產品，讓顧客為了這些價值不想離開你。
通路：思考在哪裡和目標客群接觸、如何接觸目標客群。
顧客關係：與目標客層所建立並維繫的關係。如何爭取新顧客、維繫老顧客？
收益流：目標客群為何付費？如何付費？會帶進多少收益？
關鍵資源：想要提供及傳遞各項元素所需要的資產。
關鍵活動：要讓商業模式運作的必辦事項，必須進行的活動。
關鍵合作夥伴：要讓商業模式運作，需要供應商及合作夥伴網絡。
成本結構：運作商業模式的所有成本。
Customer Segments : Who is the most important customer(s) you’re delivering value to. Or, in other words, who are they? What do they do? And why would they buy your product or service?
Value Propositions : The “what” that makes customers turn to you, over your competitors? Which of their problems are you best at solving?
Channels : How you are reaching your customers, and through which channels?
Customer Relationships : What kind of relationship and with who do your customers have with the brand?
Revenue Streams : What are your revenue streams? How do you capture value from your customers?
Key Resources : The key resources are all things you need to have, or the assets required to create that value for customers.
Key Activities : What are the things you need to be good at to deliver your value propositions?
Key Partners : Who do you need help from to fully leverage your business model?
Cost Structure : What are the most important costs associated with your business model?
Business Model Canvas- Burger King
Business Model Canvas- Burger King
PODCAST
PODCAST
Page updated
Report abuse