I’m Kristine McCormick, a communications and marketing professional who helps organizations tell meaningful stories, grow their audiences, and make an impact through clear, engaging content.
With experience spanning nonprofits, outdoor recreation, tourism, and design, I bring both creative and strategic perspective to every project. Whether it’s developing a campaign, refining brand messaging, writing content that resonates or turning ideas into visuals with impact, my goal is to make complex ideas accessible and inspiring.
I’m available for remote contract, or part-time communications and marketing roles, offering support in:
Content Strategy & Writing: blog posts, newsletters, website copy, and editorial calendars.
Marketing & Communications Management: campaigns, social media, and public relations.
Brand Voice & Messaging: crafting cohesive, audience-focused messaging that reflects organizational values.
Community & Partnership Outreach: building authentic connections between organizations and their audiences.
Every project starts with curiosity, understanding the audience and clarifying goals which leads to crafting a story that feels true to both brand and mission.
My expertise spans marketing, communications, copywriting, public relations, brand development, and strategic planning, allowing me to align content with broader organizational objectives. Additionally, I am proficient in Adobe Creative Suite, which further strengthens my ability to deliver visually polished and cohesive digital experiences. I am confident my diverse skill set in content management, design, and strategic communications will be an asset to your team as we work to elevate your online presence.
Parkway Brewing Company
USA Cycling Amateur Road Nationals
Virginia's Blue Ridge
Gravel Adventure Field Guide
IMBA
IMBA
ArchiveCore
Black Dog Salvage
2023 - Present | Marketing, graphic design, communications, public relations, branding, copy writing, content development, website management, social media marketing and digital strategy.
2021 - 2023 | Marketing, communications, content development, program development, email marketing, national events production, CRM management, graphic design, copy writing, campaign development and management, and social media marketing.
2019 -2021 | Marketing, communications, brand management, content development, email marketing, graphic design, database management, copy writing, asset management, CRM management, digital strategy, campaign development and management, and social media marketing.
2016 - 2019 | Digital Marketing, design for print & web, communications, public relations, branding, copy writing, content management, Outdoor Recreation Advocacy Specialist.
2012 - 2016 |Marketing, social media, public relations, website content creation & management and graphic design for the Salvage Dawgs as seen on the DIY Network.
Communication Design
Certificate - Social Impact Storytelling
Volunteer Coach
Star City MTB & Roanoke Star Cycling | 2019 - Present
Board Member
Roanoke Star Cycling | 2023 - Present
Board Advisor
Blue Ridge Off-road Cyclists | 2021 - 2024
Board Member & President
Roanoke IMBA | 2012 - 2018
Pete Eshelman
Senior Director Creative Strategies, Roanoke Regional Partnership
540-392-6989
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