Markets & Analytics
Markets and Analytics is a two-semester course that prepares students in managing digital marketing content and data to maintain brand integrity, customer satisfaction, and profitability of a business. Students will learn strategies for creating effective digital marketing content directed toward specific target markets and for specific online platforms. Additionally, students will also explore and practice various methods for gathering and analyzing data in order to maximize return on investment for digital and content marketing efforts.
marketsandanalytics_syllabus_2023-24.pdfDo you want to view the class syllabus? Click the PDF on the left to view it.
Weekly Lesson Plan
Previous lesson plans can be viewed by scrolling down in the document below.
Class Book
Students enrolled will have access to the Social Media and Communications course on iCEV and will also complete the Google Analytics courses on Google Analytics Academy.