To counteract the effects of pollution along the coast, the district administration has initiated a mass cleanliness drive under the aegis of Clean Beach mission, Kozhikode.

It all started when the founding family of Jellyfish Watersports in Kerala, bought an inflatable kayak from Dubai, during their annual vacation and loved the experience of kayaking in the rivers and backwaters of Kerala. But, they were disheartened to see the amount of floating garbage in their native Chaliyar river. When they spoke to fishermen and residents who live by the banks, they realised they all felt equally sad about it and there was a need to create awareness in people’s mind about this cause.

This was the inspiration for creating Jellyfish Watersports project, India’s only watersports company in Kerala (Kozhikode) that believes in encouraging water sports and working actively towards conservation of the water bodies. With its philosophy of ‘Paddle to preserve' it’s attracting everyone back to our waters for leisure, recreational and for serious water sports activities in Kerala so that there is self-awareness on the need for protecting our waters. Jellyfish Watersports offers a new alternative to the mundane city life and aims to attract youngsters, families, and children to learn a new skill and enjoy our rivers. A perfect two-pronged approach of encouraging watersports and most importantly honing a new breed of Eco-warriors.

Aakash Ranison is a full-time traveller and climate activist. It’s been 5 years since he has been travelling across the length and breadth of India and other countries covering over 8,000KM by walking, 20,000KM by cycling and 50,000KM by hitchhiking and still travelling.