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For information about the affect of COVID-19 on Digital Marketing in general, please view our general resources hub
Publishers have seen a huge shift in sales patterns and revenues. There has been an insatiable demand for online content, many have opened up paywalls, and pageviews, engagement and new subscription starts (both print and digital) have been on the rise.
Publishers have seen a huge shift in sales patterns and revenues. There has been an insatiable demand for online content, many have opened up paywalls, and pageviews, engagement and new subscription starts (both print and digital) have been on the rise.
Retail home delivery has increased, while sales from travel outlets have been decimated. The slowdown in advertising bookings is a huge challenge and most are still trying to ascertain how much revenue they stand to lose, but to offset losses publishers are turning those more likely to advertise such as streaming services, food delivery and e-commerce.
Useful reports & articles
Useful reports & articles
FIPP_Publishing_Times_Pandemic_June_2020_ok.pdfFIPP | JUNE 2020
JELLYFISH | MAY 2020
JELLYFISH | MAY 2020
pwc-entertainment-media-covid-19-viewpoints.pdfLikely impact of COVID-19 on the UK media industry
Likely impact of COVID-19 on the UK media industry
PWC | APRIL 2020
Jellyfish - Magazine subscriptions boom amid the COVID-19 chaos .pdfMagazine subscriptions boom amid COVID-19 Chaos
Magazine subscriptions boom amid COVID-19 Chaos
JELLYFISH | APRIL 2020
Jellyfish-Trends.pdfCOVID-19 Trend Data
COVID-19 Trend Data
JELLYFISH | MARCH 2020
Useful links
Useful links
WNIP | JUNE 9 2020
FOLIO: MAY 4 2020
GOOGLE | APRIL 17 2020
WNIP | APRIL 15 2020
PRESS GAZETTE | APRIL 7 2020
COMSCORE | MAR 30 2020
INMA | MAR 26 2020
FIPP | MAR 23 2020
A collection of reports and other resources about COVID-19's impact on digital marketing in general
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