COVID-19

Impact on publishing


The purpose of this site is to help inform our publishing clients on the impact that COVID-19 is having on their industry.

Citations within this portal have been reviewed for both data quality and accuracy to allow for a single repository of COVID-19 articles that are factually correct.

For information about the affect of COVID-19 on Digital Marketing in general, please view our general resources hub

Publishers have seen a huge shift in sales patterns and revenues. There has been an insatiable demand for online content, many have opened up paywalls, and pageviews, engagement and new subscription starts (both print and digital) have been on the rise.

Retail home delivery has increased, while sales from travel outlets have been decimated. The slowdown in advertising bookings is a huge challenge and most are still trying to ascertain how much revenue they stand to lose, but to offset losses publishers are turning those more likely to advertise such as streaming services, food delivery and e-commerce.

Useful reports & articles

FIPP_Publishing_Times_Pandemic_June_2020_ok.pdf
pwc-entertainment-media-covid-19-viewpoints.pdf

Likely impact of COVID-19 on the UK media industry

PWC | APRIL 2020

Jellyfish - Magazine subscriptions boom amid the COVID-19 chaos .pdf

Magazine subscriptions boom amid COVID-19 Chaos

JELLYFISH | APRIL 2020

Jellyfish-Trends.pdf

COVID-19 Trend Data

JELLYFISH | MARCH 2020

General resources

A collection of reports and other resources about COVID-19's impact on digital marketing in general