Qualitative: Information that is descriptive. Examples: bigger, better, best, worse, brighter, stronger, increasing, decreasing, sharply. Qualitative information is a measurement where you arent being given specifics. We all know what better, worse, brighter or stronger mean but just saying something is better than something else doesnt express a numerical value.
Quantitative: Information expressed as numbers! data that gets expressed in numerical format. Examples: 4 out of 10, 87%, 0.5, 1/2