Click on the video to find out more about all of the pathways in our Media Arts Academy.
Fun Fact: Students in the Cinematography pathway actually created the video!
Cinematography & Video Production
Ballard’s Cinematography & Video Production pathway prepares students to communicate dramatic information, ideas, moods, and feelings through the making and producing of videos and cinematographic expression. The pathway includes the theory of video, video technology and equipment operation, video production, video directing, video editing, cinematographic art, video and audio technique, and multimedia production. The pathway prepares students to function as staff, producers, directors, and managers of media programming and media organizations. Topics of study in this pathway include writing and editing; performing; media regulations, law, and policy; aesthetic meaning, appreciation, and analysis; construction, development, processing, modeling, simulation and programming of audio, and moving image programs and messages; transmission, distribution, and marketing; contextual, cultural and historical aspects, and considerations.
Cinematography Teacher Leader: Kevan Brown - kevan.brown@jefferson.kyschools.us
Business Partners: WLKY, JCPS Communications, Bluestone Productions
Course Sequence
1 - Intro to Media Arts
2 - Video Studio Fundamentals
3 - Advanced Studio Production: Moving Images
4 - Studio Directing & Performance
EOP Assessment
Cinematography & Video Production
Industry Certifications
Adobe Premiere Pro, Photoshop, & After Effects
For more information about the courses in this Pathway, click here!
Copy of Pathway Video - Broadcasting.mp4Graphic Design
The Graphic Design pathway prepares students to apply skills that focus on the principles and techniques for effectively communicating ideas/information and packaging products to business and consumer audiences - both in digital and other formats. Topics of study in this pathway include aesthetic meaning, appreciation and analysis; construction, development, processing, modeling, simulation and programming of interactive experiences; transmission, distribution and marketing; contextual, cultural and historical aspects and considerations.
Graphic Design Teacher Leader: Megan Dohn – megan.dohn@jefferson.kyschools.us
Business Partners: LouCity FC, Carol Timmons
Course Sequence
1 - Intro to Media Arts
2 - Two-Dimensional Media
3 - Digital Imaging
4 - Advanced Production Design
EOP Assessment
Graphic Design
Industry Certifications
Adobe InDesign, Photoshop, & Illustrator
For more information about the courses in this Pathway, click here!
BHS MMA Graphic Pathway Video-rev.mp4Interactive Media
The Interactive Media pathway prepares students to use computer applications and related visual and sound imaging techniques to manipulate images and information originating as video, still photographs, digital copy, soundtracks, and physical objects in order to communicate messages simulating real-world content. Ballard was the first school in the district to offer an Interactive Media pathway, and we are also one of very few in the entire state.
Interactive Media Teacher Leader: Tiffany Zink – tiffany.zink@jefferson.kyschools.us
Business Partners: Humana
Course Sequence
1 - Intro to Media Arts
2 - Moving Image Animation*
3 - Interactive Design
4 - Virtual Design*
*courses are dual credit through BCTC
Industry Certifications
Options from Adobe, Unity, & Autodesk Maya
For more information about the courses in this Pathway, click here!
BallardInteractive_Promo_SocialMVersion.mp4