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The terms REALTOR® and REALTORS® are trademarks of the NATIONAL ASSOCIATION OF REALTORS®. The trademarks, along with the Code of Ethics and Standards of Practice, set members apart from other real estate licensees. NAR has adopted certain rules intended to preserve the value of the REALTOR® trademarks for all members, current, and future.
The REALTOR® trademark is one of the strongest and most recognized brands in the world, it is important to properly use the trademark to ensure maximum value with the public. It is a key differentiator since only members are authorized to use the term “REALTOR®” or the REALTOR® logo in connection with their real estate business. To protect it, we need to ensure that “REALTOR®” continues to mean a member of NAR and not just any real estate agent.
Learn why leaders within the National Association of REALTORS® need to protect the value of the trademark with this video, which explains that the term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business.
Top 5 things you need to know about using the REALTOR® trademarks correctly
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HOW-TO GUIDE
REALTOR®, REALTOR-ASSOCIATE®, and REALTORS®
With a member's name
With a firm name
On social media
In connection with an election
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