Patty Jacobson - Starbucks

Starbucks

This was a fun small exercise in site location; the assignment was to identify which of the 19 Starbucks in Riverside should be closed. This wasn't a financial exercise; the sales volume wasn't part of the analysis. Instead we looked at drive time to each location and calculated the service area. Then we used spatial overlay to combined with census tract data to compute the populations in those service areas. The final step was to look at drive time from the store being closed to the next nearest Starbucks.

These polygons represent a 3 minute drive time service area for each Starbucks.

Using the service areas and American Community Study data, we can see population density.

Based on the population data alone, the store with the lowest population was selected for closure.