Executive summary
Executive summary
Embedded Files
Indiana University Counseling and Psychological Services (CAPS) is launching a targeted marketing initiative to expand awareness, engagement, and participation in group counseling programs. This plan aligns with CAPS’ mission to empower students through prevention, intervention, and consultation, while addressing the growing demand for accessible mental health support on campus.
This marketing plan provides a clear roadmap for CAPS to expand its impact, strengthen student engagement, and differentiate itself from competitors. By combining evidence-based strategies with innovative outreach, CAPS will enhance the quality and accessibility of group counseling services, ensuring sustainable growth and improved student well-being.
"Expand... Strengthen... Differentiate."
"Expand... Strengthen... Differentiate."
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