Cultural codes of 
A NATION in 2025

TRUSTING OUR GUT
and going our own way

AN AVENUE TO EXPLORE
debates in etiquette and
social groups 

EMBRACING OUR OWN
daftness and 'naff'ness

THEY MIGHT NOT BE THE FANCIEST
or the most exciting,
but they’re ours  

BUILDING A BETTER SOCIETY
by reckoning with our past and current issues