Semester Course Open To: Grades 10, 11, 12

Description: Marketing is a unique and innovative course designed for students with an interest in the advertising industry. This course stresses the utilization of fundamental marketing concepts. Marketing strategies along with topics in sponsorship, pricing, market research, endorsements, and promotions will be part of this course. This course offers students the edge of pursuing marketing degrees on the collegiate level. Guest speakers, case studies, field trips, videos and computer integrated activities will be incorporated into the class. Also opportunities available to students through participation in DECA activities and the school store. Students may earn college credit at Community Colleges in the area upon successful completion of this course.

Career Pathways: Marketing