ROLL-UPS

These roll-ups are important strategic dissemination tools because they provide immediate visual visibility, communicate complex concepts in a concise and accessible way, and support face-to-face engagement with diverse stakeholders such as SMEs, DMOs, policymakers, and researchers. By distilling the project’s purpose, key outcomes, and practical benefits into a clear visual narrative, roll-ups help bridge the gap between research and practice, reinforce project identity and credibility, and act as a constant “silent communicator” during events, workshops, and exhibitions. Even in a highly digital initiative like EUROSTIT, roll-ups play a crucial role in attracting attention, sparking conversations, and guiding stakeholders from initial awareness to deeper engagement with the Observatory and its tools and initiatives.