https://insights.ges.com/us-blog/5-video-design-principles-you-should-know-to-amplify-event-content
https://www.cedarcom.hk/media/1112/cedar-smart-thinking-8-principles-for-better-video-content-marketing.pdf
https://www.whiteboardanimation.com/blog/the-11-principles-of-effective-brand-video-and-how-they-can-change-everything-for-your-marketing-program
https://2019conference.ascilite.org/assets/papers/Paper-006.pdf
https://www.canva.com/designschool/tutorials/video/