This course aims to critically trace the historical trajectory of communication design from the Industrial Revolution to the era of Artificial Intelligence, investigating the dynamics of "differentiation" and "reunification" driven by technological advancement to sublimate these findings into academic discourse.

Much like how the Bauhaus championed a "new unity of art and technology" to lay the foundation for modern design, contemporary design is currently at a pivotal turning point. The specialized fields that fragmented into UI/UX, interaction, and motion graphics during the digital revolution are now converging back toward the fundamental essence of communication. This shift is propelled by the "democratization of technology" through the rise of Generative AI and No-code tools, which has lowered technical barriers. In this shifting landscape, the core competency of a designer is being redefined—moving beyond mere technical literacy toward a "creative communication competency" centered on interpreting complex contexts and structuring messages. This course focuses on cultivating transdisciplinary researchers capable of leading this evolution.

In the first half of the curriculum, students will undertake in-depth design projects to practically validate these hypothetical insights. Researchers will explore universal principles that bridge traditional visual grammar, modern digital interfaces, and future intelligent communication to design integrated solutions that transcend media boundaries. This process goes beyond mere production; it serves as a phenomenological exploration of how design mediates human experience and social values in an environment where technical constraints are diminishing.

In the second half, students will theorize their project outcomes and discoveries to author academic theses. By utilizing their own projects as empirical evidence, researchers will argue the historical background of design differentiation and the inevitability of its reunification, academically establishing the designer’s unique critical reasoning and "Creative Intelligence." Ultimately, this course organically integrates practical experimentation with theoretical inquiry, enabling researchers to discover the archetypal values of design that remain steadfast amidst a rapidly changing technological terrain and to expand these values into future-oriented academic domains.