COMMERCIALISATION FLOW
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ABOUT COMMERCIALISATION TTO IIUM
TTO IIUM was established to accelerate the commercialisation process of IIUM's innovation through various activities like engagement with industries, marketing platform such as awareness programmes, participation in available local and international exhibition and e-marketing in product selling.
TTO IIUM also providing training and clinic related to Intellectual Property (IP) and Commercialisation.
WHAT IS COMMERCIALISATION ?
Commercialisation is the process of bringing new products or services to market. The broader act of commercialization entails production, distribution, marketing, sales, customer support, and other key functions critical to achieving the commercial success of the new product or service.
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