Recent Research Highlights

Forthcoming Chapters:

• Saxena, S., Amritesh. (Forthcoming). Customer-centered antecedents of a value co-creation ecosystem: Integrating psychological, social and cultural processes. In Emerging Ecosystem-Centric Business Models for Sustainable Value Creation. IGI Global, USA.

• Saxena, S., Amritesh. (Forthcoming). Evolving Uncertainty in Healthcare Service Interactions during Covid-19: Artificial Intelligence - A Threat or support to Value Co-Creation?. In Cyber-Physical Systems: AI and COVID-19. Elsevier Pub. USA.

Recent Conferences:

• Saxena, S., Amritesh. (Oct 2021). Consumer Vulnerability to Resilience: Resource Integration by COVID-19 Survivors in India years [Working paper]. In ACR Conference 2021, Seattle USA.

• Saxena, S., Amritesh. (July 2021). Resource Misintegration: A Multi-level Perspective in Healthcare Service Ecosystem years [Workshop paper]. In wellebing within Service Ecosystems Workshop at Reframing Marketing Priorities Online Academy of Marketing Conference 2021, USA.

• Saxena, S., Amritesh. (2021, March 18-19). What Imbibes Trust in Chatbot Users? A Multidimensional View in Context to Healthcare Services during Pandemic [Conference poster]. 5th Qualitative Health Research Network Conference: Negotiating trust: exploring power, belief, truth, and knowledge in health and care, University College London, England. (Proceedings: BMJ Open Mar 2021, 11 (Suppl 1) A11; DOI: 10.1136/bmjopen-2021-QHRN.30)

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