About Me

I am working in the area of services marketing especially in the domain of healthcare. Being a life science graduate and holding early experience of product management in the pharmaceutical industry, I develop keen interest in the medico marketing and societal health issues. My broad domain of research is transformative services and I am particularly interested in Value creation dynamics in credence services. I have special interest in social-psychology converging resource usage both within marketing and healthcare literature.

Prior to research, I have some experience of teaching at different business schools in India which always helps me substantiate my concepts during research. Regarding methodology, I am more interested into qualitative methods of research and the use of advanced qualitative tools like Nvivo, AtlasTi. I am also comfortable with bibliometrics method of review especially using VoS viewer and Histcite. Right now I am exploring the visual method of thematic analysis.

Present position: Research Scholar Dept. of Humanities & Social Sciences (Management Area) Indian Institute of Technology, Ropar - Punjab, India

Follow my work @ google scholar & researchgate