About

As a Ph.D. researcher in consumer behavior, I am deeply passionate about exploring the intersections of psychology and marketing. My research focuses on the sharing economy, a rapidly growing phenomenon that is transforming the way people access and use goods and services.

My work in this field has been instrumental in shedding light on the factors that drive consumer adoption of sharing platforms, as well as the psychological and economic motivations that underlie sharing behaviors. By studying the psychological and social factors that influence sharing behavior, I aim to help businesses and policymakers create more effective strategies for leveraging the power of the sharing economy to promote sustainable, equitable, and efficient consumption patterns.

Overall, I am committed to advancing our understanding of consumer behavior in the sharing economy and contributing to the development of evidence-based solutions that can make a positive impact on people's lives.