Short Summary
Tobii Eye Tracker is a device that captures eye movements, allowing users to analyze gaze patterns for research, usability testing, and gaming. It provides insights into attention, focus, and user behavior by tracking where and how long users look at specific elements.
How/Where/When to use this tool
How: Connect the device to a computer, calibrate for accuracy, and use compatible software to record eye movement data. Analyze gaze patterns and metrics for insights.
Where: Ideal for UX research, marketing analysis, education, gaming, and medical studies.
When: Use it to assess user experience, study behaviour, improve design, or create immersive interactive experiences whenever detailed visual attention data is needed.
Information on Tobii Eyetracker is curated by Akhil Hothi in November 2024