specific objectives - sdg project

The EduCaixa Challenge - BeCritical 2022 proposes to produce an awareness video -in audiovisual communication format- of a maximum duration of between 2 and 3 minutes, in which they identify a cause that moves them -linked to a specific ODS (within which they can choose a particular goal) - analyze it within the framework of one or several specific contexts (social, geographical, political, historical, etc.) and create awareness. The piece must be formulated in a critical, grounded and rigorous manner, both technically and in terms of content.

At a technical level, the teams will be able to follow the indications worked in the BeCritical program for the pre-production, production and post-production phases.
At the content level, they should include information on the SDG analysed, in addition to taking into account learning. obtained during the program on the themes of entertainment, advertising and/or technoaddictions.
In addition, when planning the video, they will need to consider which audience their campaign/initiative is targeting and take into account the evaluation criteria set out in section 4 of the guide.

step 1: create an online portfolio

Web G1

Web G2

Web G3

Web G4

Web G5

Web G6

step 2: write a report about the choice

Teams should prepare a report on the work process in which they collect:

Title of the video;
Why they have chosen that SDG;
What is the cause that moves them;
What is the context (or contexts) under analysis;
What have been their sources of information; To which audience they are addressed;
Why they decided to transmit information in this way;
What impact they think they could achieve in society from their video and what they seek to awaken in their audience (concrete actions or facts);
How has been their work process; How roles and tasks were distributed;
What they learned during the video planning and development process.

The maximum length of the report is 2 pages (DIN-A4 size, with Arial 11 font and 1.15 spacing).