In the 2025-2026 Policy Address and subsequent 2026-27 Budget, the Hong Kong government is focusing on the "Tourism is Everywhere" strategy, integrating culture, sports, and ecology to diversify the visitor experience. Key initiatives for 2026 include the launch of a new year-round light festival to replace "A Symphony of Lights" and significant investments in high-end and niche tourism markets. 

Key Tourism Initiatives

1. New "Light Festival" Show: A brand-new themed light festival will be launched at various locations throughout the year, officially replacing the long-running "A Symphony of Lights".

2. Expansion of Mega Events: The government has allocated HK$1.66 billion to the Hong Kong Tourism Board (HKTB) to scale up flagship events, extend their duration, and introduce new signature festive elements.

3. Yacht Economy & Prime Yacht Tourism:

   • Development of a yacht bay at Airport City with over 500 berths, including spaces for superyachts exceeding 80 metres.

   • Addition of roughly 600 yacht berths across the ex-Lamma Quarry, Aberdeen Typhoon Shelter, and Hung Hom Station waterfront.

4. Muslim-Friendly Tourism: To attract Middle East and ASEAN markets, the government is providing a half-rate Halal certification fee subsidy (capped at HK$5,000) for local restaurants.

5. Horse-Racing & Cultural Tourism:

   • The Hong Kong Jockey Club is developing horse-themed tourism through a "Two Cities, Three Racecourses" concept, linking Happy Valley and Sha Tin with the Conghua Racecourse in Guangzhou.

   • 2026 being the Year of the Horse will see specialized equestrian-themed celebrations and performances. 

Specialized Tourism Sectors

1. Eco-Tourism and Rural Development: A HK$200 million Northern Metropolis Rural-Urban Integration Fund has been launched as a pilot scheme to encourage rural and eco-tourism projects.

2. Premium Arts Hub: Strengthening Hong Kong's position as a global art trading center by deepening collaborations with Art Basel and opening the within the West Kowloon Cultural District.

3. Sports Tourism: Promoting major international competitions, including a multi-year partnership with LIV Golf and preparations for the 15th National Games.

Infrastructure and Experience Enhancements

1. Smart Tourism: Upgrading smart-tourism services and utilizing AI and big data to enhance visitor arrival arrangements and the overall immigration experience.

2. Harbourfront Expansion: Continued development of the Kowloon waterfront promenade, aiming for a total length of approximately 15 kilometers.

3. Hospitality Excellence: A focus on "storytelling" training for frontline staff (concierges, taxi drivers, and retail assistants) to improve the quality of service for international visitors.