Trader Joe's Bag Test

Here's the final original video in which I present the Trader Joe's bag question to the world (below)

Here's the email I sent to some of the higher ups at Trader Joe's:

I recognize that there's a 90-something percent chance you'll see this a a spam-type email, but I thought it was fun and wanted to get some TJs people in on it...

I've always found it funny that in every Trader Joe's store I've ever been to from California to NY, the cashier always double bags the groceries, adding the comment "I'm gonna double-bag these - the handles on these bags are terrible." That prompted me to design an experiment for my 12 grade Physics class where we test how strong the bags actually are. We start tomorrow. I made a short video directed toward TJs employees, thinking it might may for a good break-room estimation game: https://youtu.be/qK6nUYrCMRE

Thanks.

Tom Gazda

And much to my surprise Trader Joe's CEO Dan Bane was quick to respond:

Got the email and watched your YouTube video. One hint...the bags are pretty strong when the handles are used “up” and are not strong when they are pulled “out.” We await your experiment.

By the way...we try to train our Crew Members not to double bag...but there is a feeling that customers want it and our folks do it because they want to do what they think customers want.

Here's the final compilation video I put together (below)

And here's Mr. Bane's response to this video:

Cool video…thanks. Maybe we can show it at our Captains’ Meeting this year.

Dan

GRADING RUBRIC - Trader Joe’s Bag Test Video Write Up (100 pts total)

_________ 5 pts on time

_________ 20 pts – Clearly presented and geared toward the target audience:

Audience for this: the average grocery store customer AND Trader Joe's CEO Dan Bane

_________ 20 pts numerical data properly presented

_________ 20 pts conclusion of experiment properly stated

_________ 20 pts includes student created intro and conclusion

_________ 5 pts credits

_________ 10 pts no typographical error

Goal: Create a video that will ...

(1) give an overview of how we conducted our experiment

AND

(2) presents our results.

Audience for this: the average grocery store customer AND Trader Joe's CEO Dan Bane

Windows Moviemaker Tutorial 1 link

data from both classes is summarizes below. Make sure you include these #s in your video.

Rules:

Arrange desks so all screens face the center of the room

Computer use: at NO time should you be using the computer for anything other than the Trade Joe's project

Each student will recieve a "progress grade" for each day we work on this project in class. This will be an easy grade if you are working efficiently and continue to move forward. I was forced to create this because my experience has been that a handful of students will spend more time socilaizing than working on the video.

You MUST add 2 of your own video clips. One will be an introduction and the other will be a conclusion/closing statement.

If you miss class at all, it is your responsibility to get on a computer with MovieMaker and get this assignment done. The library computer lab is the best place for this.

Guidelines/Tips:

Working in this order is strongly encouraged:

1. Copy the Trader Joe's folder to your H drive. Find it by typing the following into "search": \\main\Shared\HS-Share\Gazda (Thanks Vona!!!!!!!)
2. add all video clips to MovieMaker. This will take a few minutes.
3. preview all clips
4. decide the order you want to have the clips and put them in order
5. edit each clip for length. The shorter the video is the better. But you still need to tell the whole "story"
6. determine what additional video you need and film it. Mr. G will help you with this if necessary.
7. add in any captions or title screens
8. NOTE: do not spend any significant amount of time on adding music or andy other elements. Before doing anything like this make sure you will be able to get this video complete by the due date.
9. Decide if you'd like transitions between clips. If you do - use one of the 3 recommended by the woman in the Moviemaker tutorial (all are under "Dissolves"): Blur, Blur through Black, or Crossfade
10. add credits at the end of the video: somehow credit the video footage to "Mr. Gazda" AND credit yourself as editor.

DUE DATES:

Trader Joe's video is due by 11:59 pm on 12/12 for all classes.

To be clear:

• You must upload the final video file (NOT the "project" file) to Google Drive and share it with me. To learn how to "export" your video, watch this: https://youtu.be/O99NXVHfqMs?t=15m4s
• Late videos will lose 15% per SCHOOL DAY.
• You final video must be a ".wmv" or an ".mpeg" file.
• Being absent is NOT an excuse for submitting this assignment late.
• If you have missed class, go to the library computer lab. Tell Ms. Two-Axe you are in Gazda's class. Or see me to schedule a time to stay after school with me and I will get a laptop for you to use.
• You must have the data from all of the trials by both classes in your video. This data is shown in large format at the top of this page.