Does longer content lead to higher ratings? This chart explores the relationship between content duration (in minutes for movies, and seasons for TV shows) and audience ratings across Amazon, Netflix, and Disney+.
Time Spent Watching: Movie & Series Trends
Comparing Average Movie Lengths and TV Show Runs Across Platforms
Netflix leads with the longest average movie duration, aligning with its focus on feature-length originals. Disney’s shorter average aligns with its animated catalog, while also offering slightly longer-running TV shows. Amazon tends to sit in the middle, offering a mix of both short and long formats.
Across platforms, no strong correlation appears between duration and audience ratings. High-rated content can be both short and long, suggesting that content quality — not length — drives viewer satisfaction. Netflix and Amazon movies cluster around 90–120 minutes, while Disney movies concentrate between 80–100 minutes. For TV shows, most cluster around 1–5 seasons.