10/27/20: Huge releases thought leadership piece on Respecting Risk
We are now in June and it’s unbelievable to look back on these past few months. We’ve changed, the world has changed, businesses and industries have changed… everyone and everything has been impacted.
We started this microsite in March when reports, articles and resources on COVID-19 were lightly streaming into our inboxes. Now our inboxes are flooded and we are all inundated with information; what has happened, where are we now, what’s next?
This site started as an information hub for our colleagues, clients and any other person craving the latest information on COVID-19. Now we’re going to make a pivot and add our thoughts, experiences and opinions as researchers, anthropologists, sociologists, designers… but also simply as people living through this extraordinary time with everyone else.
We look forward to an open dialogue and some transparent and truthful conversation.
-Jacque and the Research Team at Huge
Musings is an internal thought-leadership series from the strategists at Huge Southeast. We use it as an opportunity to practice writing, thinking, and discussing topics of interest to us, whether marketing-related or not.
The first release of our perspective on COVID-19, Huge conducted primary research and mapped it to third-party data to identify 5 distinct personas reflecting attitudes and mindsets toward immersion. We then used these mindsets to create a blueprint for action for any business wrestling with re-emerging from shelter-in-place orders.
Contact us
research@hugeinc.com