Photo: An informant’s desk at the corporate marketing department, taken during my dissertation fieldwork
2024. 식물 사진의 사회적 삶 - 온라인 커뮤니티에서의 디지털 스냅 사진 사용과 의미. <<기호학 연구: 한국기호학회>> 77:95-124. The Social Life of Plant Photos: Uses and Meanings of Digital Snapshots in an Online Community. Semiotic Inquiry: Korean Association for Semiotic Studies 77:95-124. PDF
2024. 『한국의 언어 민속지: 경기도 편』 왕한석 지음, 2023, 서울: 서울대학교출판문화원. <<한국문화인류학: 한국문화인류학회>> 57 (2): 203-218. Review of Linguistic Ethnography of Korea: The Linguaculture of Gyeonggi Province by Hahn-Sok Wang, Seoul: Seoul National University Press, 2023. Korean Cultural Anthropology: Korean Society for Cultural Anthropology 57 (2): 203-218. PDF
2024. Silence's Performativity: Commentary to “Hinged Dialogues and Heteroglossic Silence: Ritual Speech in Spiritualism,” by Matt Tomlinson. Current Anthropology 65 (1): 13-14.
2022. Regimenting Circulation: A Case Study of Mediatization in Corporate Communication. Signs and Society 10 (3): 388-402.
2020. Scaling Femininity: Production of Semiotic Economy in South Korean Cosmetics Industry. Signs and Society 8 (2): 356-368.
2020. “Never from the Horse’s Mouth”: Glossing and Remediation in Corporate Communications. Cross-Cultural Research: The Institute for Cross-Cultural Studies, Seoul National University 26 (1): 5-34.
2020. Indexing Citizenship: Semiotic Mediation of Participatory Design in Contemporary Hawai‘i. Studies in Humanities and Social Sciences: Journal of the Institute for Humanities and Social Sciences, Honam University 63 (2): 42-53.
2019. Bang for the Buck: Responsibility and Value in American Corporate Giving. Journal of American Studies: The American Studies Association of Korea 51 (1): 107-127.
2018. 기호이데올로기- 문화적 번역 사례를 통해 본 인류학과 기호학의 교차점. <<기호학 연구: 한국기호학회>> 55:51-75. Semiotic Ideology: A Case Study of Cultural Translation and the Intersection of Anthropology and Semiotics. Semiotic Inquiry: Korean Association for Semiotic Studies 55:51-75.
2017. Forms of Expectations about Future Returns. Journal of Business Anthropology 6 (2): 235-238.
2016. 색의 성격화: 한국 화장품 기업의 “핑크” 브랜딩에서 색채어 유희와 기능. <<비교문화연구: 서울대학교 비교문화연구소>> 22 (2): 13-43. The Characterization of Color: Semiotics of Color Terms in “Pink” Cosmetics Branding. Cross-Cultural Research: The Institute For Cross-Cultural Studies, Seoul National University 22 (2): 13-43.
2015. Review of Songs of Seoul: An Ethnography of Voice and Voicing in Christian South Korea by Nicholas Harkness, Berkeley: University of California Press, 2014. Journal of Korean Religions 6 (1): 269-273.
2015. How Brands (Don’t) Do Things: Corporate Branding as Practices of Imagining “Commens”. Semiotica 207: 451-473.
2015. (with Greg Urban). The Semiotic Corporation: An Introduction to the Supplement Issue. Signs and Society 3 (S1): S1-S12.
2015. Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person. Signs and Society 3 (S1): S151-S173.
2015. Translating “Sustainability” in Hawai‘i: The Utility of Semiotic Transformation in the Transmission of Culture. The Asia Pacific Journal of Anthropology 16 (1): 55-73.
2013. (with Greg Urban) Ethnographic Research on Modern Business Corporations. Annual Review of Anthropology 42:139-158.
2013. 맥도날드사의 가족 은유에 대한 민족지적 조사. <<미국사연구: 한국미국사학회>> 37: 169-191. Analyzing Corporate Familial Metaphors Ethnographically: The Case of McDonald’s. The Korean Journal of American History: Journal of the Korean Society of American History 37: 169-191.
2013. 선물의 제스처: 미국 내 기업의 사회적 책임에 대한 담론 중심적 논의. <<비교문화연구: 경희대학교 비교문화연구소>> 30: 31-51. The Gesture of the Gift: A Discourse-Centered Approach to Corporate Social Responsibility. Cross-Cultural Research: Kyung Hee University 30: 31-51.
2014. Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study. Studies in Humanities and Social Sciences: Journal of the Institute for Humanities and Social Sciences, Honam University 43:5-29.
2013. Body, Feeling, and Time: Sensemaking Narratives of Traditional Chinese Medicine in Urban USA. Journal of American Studies: The American Studies Association of Korea 45 (3): 117-147.
2013. The Mass Mediation of Corporate Social Responsibility Discourse: An Anthropological Approach. Journal of Asia-Pacific Studies: Journal of the Institute of Global Affairs, Kyung Hee University 20 (1): 167-202.
2012. 컨트리음악의 미국음악화에 대한 기호인류학적 연구. <<음악과 문화: 세계음악학회>> 27: 77-98. Semiotic Anthropological Examination into the Americanization of Country Music. Music and Culture: The Korean Society for World Music 27: 77-98.
2007. (with Greg Urban and Ernest Baskin) “No Carry-Over Parts”: Corporations and the Metaculture of Newness. Suomen Antropologi: Journal of the Finnish Anthropological Society 32 (1): 5-19.
2015. (co-edited with Greg Urban). The Semiotic Corporation. Supplement Issue of Signs and Society 3 (S1).
2020. Korean Translation of Peirce’s Approaches to the Self by Vincent Colapietro. Hankuk University of Foreign Studies Press, Seoul.
2016. Korean Translation of The Pragmatic Semiotics of Cultures by Richard J. Parmentier. Hankuk University of Foreign Studies Press, Seoul.
2025. 만들어지는 것으로서의 문화 그리고 기호와 사회의 관계에 대하여. <<인간 너머 보기와 인간 넘어서기의 문화: 21세기 한국 문화·예술의 멀티세미오시스>>. On culture as something that is created and the relationship between signs and society. In: Semiosis Research Center (Ed.) Seeing Beyond the Human and Cultures Encompassing It: Multisemiosis of Korean Culture and Arts in the 21st Century. Hankuk University of Foreign Studies Press, Seoul.
2021. (Reproduced) 색의 성격화: 한국 화장품 기업의 “핑크” 브랜딩에서 색채어 유희와 기능. <<현대 한국사회의 언어문화>>. The Characterization of Color: Semiotics of Color Terms in “Pink” Cosmetics Branding. In: Yoonhee Kang (Ed.) Language and Culture in Modern Korean Society. Seoul National University Press, Seoul.
2019. 소셜미디어와 색의 미디어화 - 화장품 산업을 중심으로. <<소셜 미디어 속의 기호적 실천과 담론>>. Mediatization of Color in Social Media: Case Study of Facebook Pages of Korean Cosmetic Corporations. In: Semiosis Research Center (Ed.) Semiotic Discourses and Practices in Social Media. Hankuk University of Foreign Studies Press, Seoul.
2018. 말의 시각적 재구성: 조감도(鳥瞰圖) 생산에 대한 인류학적 사례. <<말과 그림 사이: 다이어그램의 상호매체성 >>. Visualization of Words: Corporate Reconstruction of Maps. In: Semiosis Research Center (Ed.) Between Words and Images: Intermediality of Diagrams. Hankuk University of Foreign Studies Press, Seoul.
2017. 언어화와 미디어화 - 색채 브랜딩 사례를 중심으로. <<세미오시스의 매체성과 물질성>>. Verbalization and Mediatization: Semiotic Interplays in Color Codification and Branding. In: Semiosis Research Center (Ed.) Mediality and Materiality of Semiosis. Hankuk University of Foreign Studies Press, Seoul.
2015. 브랜드의 감(感)과 질(質): 기업브랜드 계획의 문화실천에 대한 고찰. <<인지와 감정의 내러톨로지>>. Qualia and Quality of Brands: Study of Corporate Brand Planning. In: Semiosis Research Center (Ed.) Narratology of Cognition and Emotion. Hankuk University of Foreign Studies Press, Seoul.
2014. 기업시민성 내러티브의 표현과 상호작용적 기능. <<내러티브와 매체>>. Expressions and Interactional Functions of Corporate Citizenship Narratives. In: Semiosis Research Center (Ed.) Narrative and Media. Hankuk University of Foreign Studies Press, Seoul.
2013. 취향의 기호: 러브마크 생산에 대한 민족지적 관찰. <<감정의 코드, 감정의 해석>>. Signs of Taste: Ethnographic Study of ‘Lovemark’ Production. In: Semiosis Research Center (Ed.) Code of Emotions, Interpretation of Emotions. Hankuk University of Foreign Studies Press, Seoul.