Publications
Photo: An informant’s desk at the corporate marketing department, taken during my dissertation fieldwork
Books & Edited Volumes
Book Translations
2020. Korean Translation of Peirce’s Approaches to the Self by Vincent Colapietro. Hankuk University of Foreign Studies Press, Seoul.
2016. Korean Translation of The Pragmatic Semiotics of Cultures by Richard J. Parmentier. Hankuk University of Foreign Studies Press, Seoul.
Edited Volumes
2015. (co-edited with Greg Urban). The Semiotic Corporation. Supplement Issue of Signs and Society 3 (S1).
Journal Articles
Articles
Forthcoming. Silence's Performativity (Response to “Hinged Dialogues and Heteroglossic Silence: Ritual Speech in Spiritualism,” by Matt Tomlinson). Current Anthropology.
2022. Regimenting Circulation: A Case Study of Mediatization in Corporate Communication. Signs and Society 10 (3): 388-402.
2020. Scaling Femininity: Production of Semiotic Economy in South Korean Cosmetics Industry. Signs and Society 8 (2): 356-368.
2020. “Never from the Horse’s Mouth”: Glossing and Remediation in Corporate Communications. Cross-Cultural Research: The Institute for Cross-Cultural Studies, Seoul National University 26 (1): 5-34.
2020. Indexing Citizenship: Semiotic Mediation of Participatory Design in Contemporary Hawai‘i. Studies in Humanities and Social Sciences: Journal of the Institute for Humanities and Social Sciences, Honam University 63 (2): 42-53.
2019. Bang for the Buck: Responsibility and Value in American Corporate Giving. Journal of American Studies: The American Studies Association of Korea 51 (1): 107-127.
2017. Forms of Expectations about Future Returns. Journal of Business Anthropology 6 (2): 235-238.
2015. How Brands (Don’t) Do Things: Corporate Branding as Practices of Imagining “Commens”. Semiotica 207: 451-473.
2015. (with Greg Urban). The Semiotic Corporation: An Introduction to the Supplement Issue. Signs and Society 3 (S1): S1-S12.
2015. Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person. Signs and Society 3 (S1): S151-S173.
2015. Translating “Sustainability” in Hawai‘i: The Utility of Semiotic Transformation in the Transmission of Culture. The Asia Pacific Journal of Anthropology 16 (1): 55-73.
2013. (with Greg Urban) Ethnographic Research on Modern Business Corporations. Annual Review of Anthropology 42:139-158.
2014. Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study. Studies in Humanities and Social Sciences: Journal of the Institute for Humanities and Social Sciences, Honam University 43: 5-29.
2013. Body, Feeling, and Time: Sensemaking Narratives of Traditional Chinese Medicine in Urban USA. Journal of American Studies: The American Studies Association of Korea 45 (3): 117-147.
2013. The Mass Mediation of Corporate Social Responsibility Discourse: An Anthropological Approach. Journal of Asia-Pacific Studies: Journal of the Institute of Global Affairs, Kyung Hee University 20 (1): 167-202.
2007. (with Greg Urban and Ernest Baskin) “No Carry-Over Parts”: Corporations and the Metaculture of Newness. Suomen Antropologi: Journal of the Finnish Anthropological Society 32 (1): 5-19.
Reviews
2015. Review of Songs of Seoul: An Ethnography of Voice and Voicing in Christian South Korea by Nicholas Harkness, Berkeley: University of California Press, 2014. Journal of Korean Religions 6 (1): 269-273.
Publications Written in Korean
Journal Articles
2018. Semiotic Ideology: A Case Study of Cultural Translation and the Intersection of Anthropology and Semiotics. Semiotic Inquiry: Korean Association for Semiotic Studies 55 (2): 51-75.
2016. The Characterization of Color: Semiotics of Color Terms in “Pink” Cosmetics Branding. Cross-Cultural Research: The Institute For Cross-Cultural Studies, Seoul National University 22 (2): 13-43.
2013. Analyzing Corporate Familial Metaphors Ethnographically: The Case of McDonald’s. The Korean Journal of American History: Journal of the Korean Society of American History 37: 169-191.
2013. The Gesture of the Gift: A Discourse-Centered Approach to Corporate Social Responsibility. Cross-Cultural Research: Kyung Hee University 30: 31-51.
2012. Semiotic Anthropological Examination into the Americanization of Country Music. Music and Culture: The Korean Society for World Music 27: 77-98.
Book Chapters
2021. (Reproduced) The Characterization of Color: Semiotics of Color Terms in “Pink” Cosmetics Branding. In: Yoonhee Kang (Ed.) Language and Culture in Modern Korean Society <<현대 한국사회의 언어문화>>. Seoul National University Press, Seoul.
2019. Mediatization of Color in Social Media: Case Study of Facebook Pages of Korean Cosmetic Corporations. In: Semiosis Research Center (Ed.) Semiotic Discourses and Practices in Social Media <<소셜 미디어 속의 기호적 실천과 담론>>. Hankuk University of Foreign Studies Press, Seoul.
2018. Visualization of Words: Corporate Reconstruction of Maps. In: Semiosis Research Center (Ed.) Between Words and Images: Intermediality of Diagrams <<말과 그림 사이: 다이어그램의 상호매체성 >>. Hankuk University of Foreign Studies Press, Seoul.
2017. Verbalization and Mediatization: Semiotic Interplays in Color Codification and Branding. In: Semiosis Research Center (Ed.) Mediality and Materiality of Semiosis <<세미오시스의 매체성과 물질성>>. Hankuk University of Foreign Studies Press, Seoul.
2015. Qualia and Quality of Brands: Study of Corporate Brand Planning. In: Semiosis Research Center (Ed.) Narratology of Cognition and Emotion <<인지와 감정의 내러톨로지>>. Hankuk University of Foreign Studies Press, Seoul, pp. 177-202.
2014. Expressions and Interactional Functions of Corporate Citizenship Narratives. In: Semiosis Research Center (Ed.) Narrative and Media <<내러티브와 매체>>. Hankuk University of Foreign Studies Press, Seoul, pp. 181-207.
2013. Signs of Taste: Ethnographic Study of ‘Lovemark’ Production. In: Semiosis Research Center (Ed.) Code of Emotions, Interpretation of Emotions <<감정의 코드, 감정의 해석>>. Hankuk University of Foreign Studies Press, Seoul, pp. 205-221.