We focus on reducing fast fashion consumption among young people.It is important for several reasons, as it has far-reaching social, environmental, and economic implications. Here are some compelling reasons to encourage young people to reduce their reliance on fast fashion: 

• Environmental Impact 

• Waste impact 

• Ethical impact 

• Waste consumer 

• Induvidual and personal style 

• Longevity of Clothing 

• Reduce peer pressure 

• Positive Role Modeling 

In summary, reducing fast fashion consumption among young people can lead to more sustainable, ethical, and conscious choices in the fashion industry. It has the potential to benefit the environment, workers in the fashion supply chain, individual finances, and personal well-being. Encouraging young people to be thoughtful consumers can contribute to a more responsible and sustainable fashion industry. 

Countries: Hungary, Poland, Turkey

Koordynator: Krzysztof Maruszak