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Pathway Course Sequence
Marketing I-Essentials
Marketing I-Essentials
Semester 1: Grades 10-12
This is a semester course and it is the first course in the Marketing Pathway, focusing on the essentials of marketing in business. Topics covered will include economics, business and international marketing, interpersonal/communication skills, and promotion (sales promotion, television/internet/print advertising, etc.).
Marketing II- Sports & Entertainment
Marketing II- Sports & Entertainment
Semester 2: Grades 10-12
This is the second course in the Marketing Pathway. This semester course is designed to teach the concepts of marketing and apply those concepts to sports and entertainment industries. The course will also highlight and expand on the nine functions of marketing. Major areas that will be covered are amateur and professional sports, television and movie industries, and concert and arena productions.
Marketing III- Work Experience
Marketing III- Work Experience
Senior Year
This course provides an opportunity to gain invaluable work experience in the area of the student's career objective or job availability. Each student receives individualized attention from both the coordinator and job supervisor. Instruction includes an in-depth study of topics including planning for a career (resume, interviews, attire, etc.), entrepreneurship (business ownership), and management. Each student receives individualized instruction related to the student’s work training station activities. Cooperative work experience is provided.
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