BrainStyles allows the capable counselor to assist clients in re-evaluating who they are most naturally, separating an authentic self-definition from an acquired or imposed self-image designed to please or fulfill an unrealistic ideal. Career choices can be centered on realistic expectations. Relationships mend once the parties involved accept themselves just the way they are and offer their partner the same understanding of gifts and limitations.

It is especially critical that leaders hire for timing differences and provide a safe environment for their use. When people are hired because they think like the employer rather than for the mental synergy they can bring, relationships and politics often move to the center stage, while productivity suffers from mediocre results, cost overruns, and long timelines.  When you seek diversity in thinking style, the contrast of ideas and excellence of output can add massive contributions to your productivity and bottom line.