Valeria Stourm

I am an Assistant Professor at HEC Paris. This is my personal webpage.

Biography

Valeria Stourm is an Assistant Professor at HEC Paris. She holds three degrees from the Wharton School at the University of Pennsylvania: a PhD in Marketing, an MS in Marketing, and a BS in Economics.

Professor Stourm’s research provides insights into emerging types of loyalty programs using empirical models of consumer behavior. In addition to loyalty programs, she works on digital media advertising. She has work published in Journal of Marketing Research and International Journal of Research in Marketing.

Her publication “Stockpiling Points in Linear Loyalty Programs” was the winner of AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ” and was named Finalist for the 2015 Paul E. Green Award. She received honorable mentions for the AMA Mathew Joseph Emerging Scholar Award (2015) and the MSI Alden G. Clayton Doctoral Dissertation Proposal Award (2015).

Professor Stourm has served as a reviewer for the leading journals Management Science and Journal of Marketing Research , and is a member of the American Marketing Association (AMA) since 2014. She has worked in digital media research at Yahoo! Marketplace Architecture, in investment banking at Morgan Stanley in New York, and in investment management and executive consulting.

RESEARCH

In the "Research" tab you can access my research publications, view summary slides, and news coverage.

TEACHING

At HEC Paris, I teach the core course on Marketing Analytics with a highly quantitative and hands-on approach to sales forecasting, new product development, pricing, business experiments, and customer relationship management.