Valeria Stourm


Valeria Stourm is an Assistant Professor at HEC Paris. She holds three degrees from the Wharton School at the University of Pennsylvania: a PhD in Marketing, an MS in Marketing, and a BS in Economics.

Professor Stourm’s research provides insights into emerging types of loyalty programs using empirical models of consumer behavior. She also has work on pricing online display advertising to encourage more effective and less annoying ads. Her work has been published in Journal of Marketing Research and International Journal of Research in Marketing.

Her publication “Stockpiling Points in Linear Loyalty Programs” was the winner of AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ” and was named Finalist for the 2015 Paul E. Green Award. She received honorable mentions for the AMA Mathew Joseph Emerging Scholar Award (2015) and the MSI Alden G. Clayton Doctoral Dissertation Proposal Award (2015). She is a Finalist for the MSI 2018-2020 Research Priorities Working Paper Competition.

Professor Stourm has served as a reviewer for leading business journals and is a member of the American Marketing Association (AMA) since 2014. She has worked in digital media research at Yahoo! Marketplace Architecture, in investment banking at Morgan Stanley in New York, and in investment management and executive consulting.

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