ABOUT ME

Transforming Visions into Reality

Most marketing leaders can talk strategy. Most creative leaders can talk ideas. Most project managers can talk execution.

I’ve spent 20+ years doing all three—and as a creative at my core, I know how to turn ideas into work that actually connects.

My experience goes beyond those lanes, spanning brand development, graphic design, content, communications, and full-scale production—giving me a well-rounded perspective on how to build and deliver cohesive, high-impact work.

I build marketing functions, lead creative direction, and run complex projects from concept through execution. The result: work that not only looks right, but performs— driving measurable growth, including $250M+ in revenue, while improving efficiency and reducing spend.

I’m a hands-on, creative leader who moves seamlessly between big-picture thinking and execution—shaping brands, guiding teams, and ensuring the work is both compelling and delivered at a high level.

If you’re looking for someone who can connect strategy, creativity, and execution—and actually deliver on it—I’d welcome the conversation.

Areas of Expertise

● Brand Strategy & Positoning

● Marketing Strategy & Brand Growth

● Creative Direction & Content Development

● Graphic Design & Visual Brand Development

● Production & End-to-End Project Execution

● Go-To-Market Strategy & Campaign Leadership

● Cross-Functional Team Leadership

● Experiential & Event Marketing

● Marketing Operations & Process Optimization

● Stakeholder Collaboration & Client Partnership

TECHNICAL SKILLS

● Marketing, Automation & Project Tools: CRM, CMS, marketing automation platforms, project management and workflow tools.

● Analytics: Campaign performance tracking and reporting.

● Creative: Adobe Creative Suite.

● AI Tools: ChatGPT, generative AI for content and ideation, Adobe Firefly.

● Digital & Business Tools: Microsoft Office Suite, Google Workspace, social platforms.

Clients

Work Experience

2024 - Current

PRESIDENT/OWNER - CONSULTANT | MARKETING, COMMUNICATIONS, CREATIVE DIRECTION, DESIGN

Ink Heart Group

Ink Heart is a creative consultancy specializing in marketing, design, creative direction, communications, and production—a powerhouse of creativity and storytelling that seamlessly blends strategy with imagination.

Lead marketing strategy, creative direction, and project execution across multiple client engagements.
Manage end-to-end delivery of campaigns and creative projects—from concept through production and launch.
Develop integrated marketing campaigns, content systems, and brand positioning across industries, leveraging AI tools to enhance ideation, streamline content creation, and improve workflow efficiency.

2017 - 2024

COMMUNICATIONS & MARKETING DIRECTOR

Entec Polymers | Ravago

Global leader in resin distribution, supply, and manufacturing.

Created and led the company’s first Marketing/Communications Department, building brand identity, positioning, and strategy to establish Entec as an industry leader across the U.S. and LATAM markets.
Directed end-to-end marketing execution across digital and traditional channels—from design and content creation to campaigns, trade shows, and communications.
Partnered cross-functionally with sales, business development, customers, and partners to support product launches and growth initiatives.
Delivered measurable results, including 26% revenue growth ($250M in under 3 years) and $500K+ in annual cost savings through in-house creative execution.

2015 - 2017

COMMUNICATIONS & CREATIVE DIRECTOR

Mecca Productions

Scenic & set design company specializing in themed environments for attractions, theme parks, museums, and corporate events.

Directed award-winning large-scale creative and production projects from concept through completion.
Managed cross-functional teams, vendors, and timelines to ensure delivery was on time, on budget, and to brand standards.
Designed and led marketing and communications strategies that boosted visibility, engagement, and client retention.
Built and implemented training and safety communications programs, achieving zero incidents and excellent inspection results.

2013 - 2015

DIRECTOR OF BRAND COMMUNICATIONS & MARKETING

Technomedia Solutions | GoConvergence

Award-winning A/V and immersive experiential design company and creative advertising agency.

Led marketing strategy and creative direction for high-impact experiential campaigns and brand initiatives.
Secured multi-million-dollar projects through strategic pitches and presentations (NBC, Smucker’s, Universal, Cirrus Aircraft).
Strengthened client relationships and expanded accounts, driving retention and revenue growth.
Directed cross-functional teams and external partners across concurrent projects, ensuring alignment, efficiency, and on-time delivery in fast-paced environments.

2009 - 2013

OWNER - ARTISTIC & CREATIVE DIRECTOR

Dance Centers of Orlando

State-of-the-art dance studio, offering diverse classes and programs.

Built and marketed a successful studio brand, driving growth and community engagement.
Led programming, partnerships, and creative direction.

2007 - 2009

COMMUNICATIONS/MEDIA RELATIONS

My Media Works

Premier magazine publication and leading industry tradeshow or the financial industry.

Increased advertising revenue through strategic client relationships and content planning.
Managed trade shows and industry events to expand brand visibility.

2000 - 2007

BRAND COMMUNICATIONS

Calvin Klein Corporate

Globally recognized fashion brand. Contributed to the brand’s iconic status through various roles.

Supported global campaign development, brand consistency, and event execution across multiple roles within the organization.

Education

THE UNIVERSITY OF CENTRAL FLORIDA

Bachelor of Science Degree (BS) | Interpersonal Communications

Minor: Legal Studies

CONTACT ME TODAY

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