ABOUT ME

Transforming Visions into Reality

Work Experience

PRESIDENT/OWNER - CONSULTANT | MARKETING, COMMUNICATIONS, CREATIVE DIRECTION, DESIGN

Ink Heart Group

Ink Heart is a creative consultancy specializing in marketing, design, creative direction, communications, and production—a powerhouse of creativity and storytelling that seamlessly blends strategy with imagination.

COMMUNICATIONS & MARKETING DIRECTOR

Entec Polymers | Ravago 

Global leader in resin distribution, supply, and manufacturing. 

Ground Up - Built the Marketing/Communications Department and spearheaded all design and development tasks, including website creation, social media management, and diverse communication material production. Ensured cohesive brand presence and message delivery across platforms, showcasing adaptability and proficiency in executing tasks usually handled by a full communications/marketing team.

• Developed and implemented a comprehensive marketing/communications strategy aligned with Entec Polymers’ business objectives and values.

• Conceived and developed Entec Polymers’ brand identity and assets from start to finish, ensuring coherence across all communication channels and alignment with corporate messaging. Oversaw brand development and management in LATAM countries as well.

• Oversaw stakeholder engagement, cultivated and maintained relationships with media outlets and industry influencers, and drove analysis to measure the effectiveness of marketing/communication efforts.

COMMUNICATIONS & CREATIVE DIRECTOR

Mecca Productions

Innovative scenic & set design company renowned for crafting captivating themed environments for attractions, theme parks, museums, and corporate events. Award-winning for delivering unforgettable experiences.

• Managed award-winning design / scenic projects from conception to completion, providing creative direction, fostering client relationships and providing leadership to the team throughout the process.

• Led communications and marketing strategies for projects, resulting in increased brand awareness, enhanced customer engagement, and maintained brand consistency and appeal.

• Developed comprehensive safety training programs, manuals, and policies, leading to excellent scores from inspectors and achieving zero incidents throughout my tenure.

DIRECTOR OF BRAND COMMUNICATIONS & MARKETING

Technomedia Solutions | GoConvergence 

An award-winning A/V and immersive design company and creative advertising agency. Redefining storytelling through innovative experiences.

• Managed projects and provided creative direction for the award-winning A/V and immersive design company and creative agency, ensuring client satisfaction and exceeding expectations. Cultivated strong client relationships, leading to increased retention and significant account growth, contributing to overall business success.

• Developed creative pitch presentations that effectively secured major multi-billion-dollar projects with top clients, such as Smucker’s, NBC, Cirrus Aircraft, and Universal.

• Cultivated partnerships with influencers, brands, and stakeholders to expand reach. Active in industry events and associations, contributing to growth and networking opportunities.

ARTISTIC & CREATIVE DIRECTOR 

Dance Centers of Orlando

Owner of the state-of-the-art dance studio, offering diverse classes and programs including dance company initiatives, art projects, and collaborations that fostered community creativity and excellence.

• Developed and marketed the brand, orchestrated performances, led media and community-building efforts that nurtured a vibrant artistic community. 

COMMUNICATIONS/MEDIA RELATIONS

My Media Works

Premier magazine publication for the financial industry and leading industry tradeshow. Specializing in insightful content and top-tier events, facilitating networking and industry advancement.

• Drove substantial growth in ad placement revenue for the magazine while nurturing client relationships through strategic planning and overseeing content. Represented the industry and managed trade shows to boost brand visibility and seize business opportunities.

BRAND COMMUNICATIONS

Calvin Klein Corporate

Globally recognized fashion brand. Contributed to the brand’s iconic status through various roles. From strategic planning to operational execution, playing a key part in maintaining its position at the forefront of fashion.

• Directed global campaign development, strategic event planning, training, and management while ensuring brand consistency across multiple roles within the organization.