Performance Indicators 

Explain the nature of a promotional plan  ( related to the 4 p's of marketing) 

Using the concept of social media for the promotional plan of the waterpark will attract the youth and a lot more tourists to the hotel. 

Explain the role of promotion as a marketing function.

Informing people socially is more widespread now because of how many people use social media. This will inform more people socially and will reach more people and inform them about the hotel and their benefits. 

Describe the use of social media in the promotion function. 

The youth of today are all using social media, so the widespread use of the hotel is very likely if it's promoted in a way that will attract tourists from other countries. 

Explain key factors in building a clientele. Explain customer/client/business buying behavior. 

Showing that you have good service with many benefits will attract many guests and bring more people in because of the reputation you've shown towards the clients.