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OVERVIEW
Client: Ljubljana (College project)
Project Type: Brand Identity
Competencies: Illustration and Icongraphy
Software: Illustrator
THE CHALLENGE
My task for this project was to design a logo for an international city that embodies its spirit, art, culture, and history. The challenge was to translate the city’s complexity into a simple yet memorable mark that resonates with its community while offering visitors and locals a sense of welcome.
THE SOLUTION
After conducting research, my final solution was a logo featuring a quill drawing a heart. The quill reflects Ljubljana’s status as a UNESCO City of Literature, while the heart connects to the city’s name, which sounds like “beloved” in Slovene. This design captures both the literary and emotional spirit of the city in a simple, memorable form.
SKETCHING PROCESS
DIGITIZE SKETCHES
THE FINAL 3
The dragon comes from local legends and the Dragon Bridge, while the shield stands for strength and protection, symbolizing Ljubljana’s proud history.
The quill represents Ljubljana’s identity as a UNESCO City of Literature, while the heart reflects the city’s name, which sounds like “beloved” in Slovene.
The castle highlights Ljubljana Castle, one of the city’s main landmarks, along with the surrounding hills and green landscape that shape the city’s character.
FINAL DECISION
I chose this final design because it reflects both Ljubljana’s literary and cultural identity through the quill, and its reputation as the “city of love” through the heart motif. The balance of elegance in the serif typography with the simplicity of the line art makes the logo adaptable for different uses while still feeling distinctive and meaningful.
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