Positive Impacts

Technological advances have made it possible for technology to become increasingly intertwined with our lives, both personally and professionally. It's through social networking that many are able to branch out their professional profile, instead of introducing themselves to recruiters through meetings and business cards. Now with the luxury of having these platforms it has become so much simpler to find one another online, such as through social media platforms like Instagram and job-seeking platforms such as LinkedIn. There are so many opportunities that open for those that create powerful professional profiles online. With these growing technological advances, one should utilize all of its capabilities and benefit from them with their own aspirations as well. It's thanks to these new platforms that people are able to find more business ventures and grow their reputation through various methods.

As the burgeoning growth in social media users and as social sales tools continue to evolve, these platforms grow increasingly crucial for product search and e-commerce. Undoubtedly, almost everyone has some sort of social network platform that can range from Facebook, Instagram, LinkedIn, and Glassdoor. Social media can be used in a variety of ways to boost somebody's professional visibility when job-hunting. Most people that utilize networking platforms for their career goals have used LinkedIn, one of the most popular networks for employment-oriented services. Many people have reaped the benefits of that platform by landing serious positions, interviews, or further information about their fields of interest. These platforms have given people so many new opportunities and for people not to utilize those tools could be quite detrimental to them and their career path. If there are even huge corporations like Apple that use these networks to promote their brand, pointing out just how beneficial it becomes in furthering either sales, professional visibility, and interest in the company.

Social media can also help boost sales for businesses as well, by posting things such as advertisements online, they are able to generate more money or interest in their company. It gives people the opportunity to freely check on their competitors too, and effectively challenge their rivals with that vital information. The platforms can help increase customer attraction since those, especially younger audiences frequent the applications, businesses do this to garner a broader audience that include those of all ages. It helps companies get customer feedback and builds loyalty between the both of them with frequent posts or replying to customer questions. Companies are able to increase their market research because of these platforms, including internationally as well. In this day and age, if someone's brand were to go viral, they may have an influx of sales from as little as few days of the post that helped them become viral. One example of this may be when the Dyson Airwrap Styler went viral, for a very long duration of time they were sold out almost everywhere. Now since the hype has subsided it has finally been restocked, but this was after months of always being sold out because of their ongoing viral videos from influencers that would rave about their product. As a result of its "virality," Dyson could cease promotional adverts, as the product was essentially selling itself via influencers that constantly promoted it freely. In summary, the utilization of social media enables businesses to maximize visibility and potentially gain new customers, and increase sales.