How Is Social Media Being Used For Future Job Endeavors?

My academic field of interest is Business, specifically marketing. Social Media can be used in both a positive and negative way for career opportunities. There are some cases where people are able to expand their business ventures because of social media. However, the platform can be just as easily used against you as well, some may say it can be compared to a double-edged sword. There are several ways to market yourself for jobs, especially on social media platforms such as LinkedIn, Indeed, Glassdoor, Instagram, and plenty more.

Platforms like LinkedIn are one of the most popular networking programs in the Business world. It allows people to create a powerful career portfolio online for employers and others to see. People are able to expand and boost professional networking by connecting with people in their fields of interest. People looking for jobs are able to filter out certain things they want and fit them into their own preferences and abilities, they are able to discover much more job opportunities through the platform. It gives people the ability to read about the professional landscape including job search advice, interview tips, and salary negotiation strategies. They are able to message recruiters and HR professionals about the position and track their application status. It keeps people up to date with companies of interest and discovers new ones and new role types. It has been used by big corporations including Apple, Microsoft, Google, and so many more to recruit people for big and small positions in their company and they are able to check their status and standing in the hiring process.

Another huge platform that has been an aid to small businesses especially, is Instagram. Looking through that platform, you are able to find so many online shops that may vary from clothes, lashes, and nails. Instagram allows small business owners to branch out their brand by posting and appealing to younger audiences that frequent the network and create ways for people to see their work. There are several nail shops that operate through Instagram and how they are allowed to do this by posting their creations online and having people inquire about appointments and pricing through direct messages. I also have bought nails from shops because of Instagram one being Finesse Your Claws which is just one of the many shops that have been brought to fame and attention because of their social networking through Instagram. There have been so many advances in technology that give people so many more opportunities to branch out and build their professional brands to a much higher standard than what it previously was before. People that know how to properly use social networks to build their portfolios are able to find other successful ways in achieving the business ventures they desire, however it can be just as easily used against them as well. One must educate themselves to have proper conduct online or else it can hinder their possibilities in job opporturnities, however, if they are able to succeed in that they can find larger possibilities in their fields of interest.