“Design Thinking”
The iterative process that teams use to understand users involves several key steps. This method helps challenge assumptions, redefine problems, and create innovative solutions, especially for complex issues.
The process consists of five phases:
1. Empathize: Understanding the users’ needs through direct experience.
2. Define: Clearly identify the core problems based on insights gained.
3. Ideate: Generating a variety of creative solutions through brainstorming.
4. Prototype: Developing tangible models of the best ideas.
5. Test: Evaluating prototypes with users to gather feedback and refine solutions.
This structured approach enables teams to create user-centered products and services effectively.