Embedded Files
Module 03:
LEARNING OBJECTIVES
LEARNING OBJECTIVES
How to build product
How to go to market
The difference for building traction in CONSUMER vs ENTERPRISE space
KEY CONCEPTS
KEY CONCEPTS
PRODUCT
What’s the vision?
Is your product launched?
What are the key value props of your product (e.g. 1000 songs in your pocket NOT 1GB of MP3)
For each value prop, what are the key features?
What's the end-to-end experience of your product? (link to demo)
How is your value prop unique and compelling?
Why your product will sustain thru the competition?
Why customers would spend the effort switching to your product/services over the competition?
How to gather user feedback and make your product better?
GO-TO-MARKET
How do you reach your customers by different segments?
Where are your customers?
How to calculate your projected market penetration?
FOR ENTERPRISE
Hardware Sales / Preorder Sales / Paid Contracts / Annual Recurring Revenue / Monthly Recurring Revenue / GMV / Transaction volume /AUM
FOR CONSUMERS
[Repeat usage metrics] # of waitlisted users / repeat users (DAU, WAU, MAU) / churn rate / PMF Score or NPS Score
[New usage metrics] # of new users per month / MoM growth
[Monetization metrics] Monthly Recurring Revenue / Annual Recurring Revenue
READING AND RESOURCES
READING AND RESOURCES
How to Write a Compelling Value Proposition: https://blog.hubspot.com/marketing/write-value-proposition
RECORDED SEMINARS
RECORDED SEMINARS
Module 03 - 1 - Product Traction
Module 03 - 1 - Product Traction
Module 03 - 1 - Product Traction.mp4Module 03 - 2 - GTM Traction
Module 03 - 2 - GTM Traction
Module 03 - 2 - GTM Traction.mp4Module 03 - 3 - Metrics for Traction
Module 03 - 3 - Metrics for Traction
Module 03 - 3 - Metrics for Traction.mp4Module 03 - 4 - Competition
Module 03 - 4 - Competition
Module 03 - 4 - Competition.mp4Module 03 - 5 - Use Community to Acquire Customers
Module 03 - 5 - Use Community to Acquire Customers
Module 03 - 5 - Use Community to Acquire Customer.mp4Module 03 - 0 - Office Hours with Armando Mann of Salesforce, Dropbox, and EVAS Global.mp4ONLINE DISCUSSION
ONLINE DISCUSSION
Think about a product or service. What makes it unique to a potential customer and how does it benefit them?
Provide your response in the Module 03: Traction Slack channel.
WATERCOOLER CHANNEL DISCUSSION
WATERCOOLER CHANNEL DISCUSSION
Post:
A book or article you’ve recently read that has influenced your thinking about assessing the market
A tool, framework, or website that has been a useful resource for your work.
Links to a news story with an entrepreneurs/startup theme, and your thoughts about it.
Questions your classmates might be able to help with.
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