This toolkit sets out how we can frame communications to tell a more powerful story about health. This is to increase understanding of the role that the wider determinants play in our health, and support for action to address them. Shifting the tone and emphasis can help tailor the message being given.
The toolkit is for anyone working and communicating in the field of public health, based on research and tested recommendations by FrameWorks.
A handout (below) was also developed with five practical tips on communicating about the building blocks of health.Â