The Red Thread

In every organization, people and culture are inextricably linked. A holistic approach is required in order to embed a healthy culture. The Red Thread is Guidion’s condensed take on this, based on the insight that every company needs to revolve around a fundamental belief. What is Guidion’s core? What is our economic and societal role? Our vision of the market? Our added value? All of these elements should be strongly linked to the organization's core values and goals. 

The answers to these questions are not set in stone. The world is constantly changing and we adapt. Any change we make is deliberate, as it directly affects Guidion's DNA. We never lose sight of our essence. Of course, we evaluate and update our strategies each year, ensuring we remain agile and seize opportunities in the market first. 

Our strategies provide the foundation for our goals. Ultimately, we want everyone to move in the same direction. In the shorter term, we allow teams and colleagues the greatest possible autonomy. 

That’s why the Red Thread guide decision making at all levels in Guidion. This approach is far more productive and enjoyable than turning to a hierarchically higher-up manager for guidance. The Leadership team is responsible for ensuring the periodically updated Red Thread continue to inspire, connect and clarify.