But make donors from petiton signers was never an easy task.
▶️that is why we decided to start with telefundraising
Thousands of warm contacts with no next steps. Great fundraising potential
compare the channels for monthly donors conversion ( just briefly ):
✉️email conversion ( few percent conversion rate is usuall ) A general “good” conversion rate for nonprofit email appeals (i.e., turning an email recipient into a donor) often ranges from about 2 % to 5 % of recipients taking action and donating.This is a practical benchmark used in nonprofit email fundraising analyses
🗣️ face to face -It's easy for it to become ineffective because of fluctuation (it's extremely hard to do that, from my own experience). Yes, I have tried this too when working as a street fundraiser for Amnesty International.
🌐online conversion ( meta ads ) for gaining monthly donors is not easy tool ( it serve us best for the lead generation )
Average cost per donation via Meta Ads for nonprofits (one-off or general donation) is reported ~ 89 € per donor. Monthly donor acquisition cost via Meta Ads is typically higher than for one-off donors —the price for monthly donor can be around double
2026 Social Media Statistics for Nonprofits
📞telefundraising
When you "choose your own way" and make calls nicely, it can be a good source of monthly donors. Our conversion rates for monthly donors are as follows:
conversion to monthly donors from single donors = 30%
conversion to monthly donors from petition signers from 15% - 20%
renewevals of monthly donors 45%
cost per one monthly donor from telefundraising in Svoboda zvířat is ~ 48 €