DIGITAL VIDEO

In this course, students will be introduced to the field of public relations through the medium of digital media. Students will participate in a variety of activities that introduces them to the basic elements of digital media and social atmosphere of both high school and community events. The students will be able to experience a “live” studio and understand how to produce and showcase their digital media. Along with organizing, planning, and coordinating with various school and community organizations, students will learn the importance of camera placement and operations, including a basic understanding of light levels, the use and characteristics of the various video and audio recording media, elements of effective visual composition, and editing techniques. Students will write and become the directors and will produce and direct in an actual television station, learning about media relations through hands-on experience. The students will then use our digital lab to discover digital filming and editing through our digital Apple Lab with an introduction to programs such as iMovie, GarageBand, and Final Cut Express. Students will film, direct, and edit their own productions to be burned and displayed on DVDs.

ELECTRONIC DESIGN

In this course students will gain an understanding of and practical application of Adobe focusing heavily on InDesign and Photoshop and also applications in ilife: (iPhoto, iTunes, and Photo Booth). Students will be introduced to elements of design, spatial relationships, typography and imagery as they apply to practical visual solutions for self-promotion, resumes, logo design, Web design, and sequential systems. This course instructs the student in graphic design skills employing traditional and digital tools, materials and procedures employed in the communication arts industry. Graphicacy will be imbedded (the ability to understand and present information in the form of sketches, photographs, diagrams, maps, plans, charts, graphs and other non-textual, two-dimensional formats). The focus will be on finding creative visual solutions to communication problems using technical skills.

NEW MEDIA JOURNALISM

Students are introduced to the historical importance of journalism in America. They study the basic principles of print, online, and broadcast journalism. They learn investigative skills, responsible reporting, and journalistic writing techniques as they read, respond to, and write their own news and feature articles in a variety of mediums. Students conduct interviews, research, and write and design their own publications. Units of study include learning about the history of an independent press and its development within a free society, including how new technologies have affected how news is disseminated; Ethics and the Law; Interviewing and Research Skills; Story structure; Differences between Hard, Soft, and Opinion News; Multimedia and Web Essentials; and, Introduction to Broadcasting.

MARKETING & MANAGEMENT

This course is designed to develop a thorough understanding of the marketing concepts and theories that apply to sports, entertainment and events. This course is based on the business and marketing core that includes communication skills, distribution, pricing, product/service development, market research, sales promotion, personal selling, advertising, sponsorship, publicity and public relations as well as the process by which these are integrated and planned. Detailed marketing plans will be developed.