Marketing Fundamentals is a comprehensive, hands-on course designed to introduce high school students to the dynamic world of marketing and its vital role in business success. This course explores essential marketing concepts including the marketing mix (product, price, place, promotion), target markets, consumer behavior, branding, and global marketing strategies. Students will examine how economic principles influence marketing decisions, and how businesses develop, promote, distribute, and sell products and services in today's competitive marketplace.

Each unit of the course is structured around real-world applications and ends with a team-based project that challenges students to apply what they’ve learned in creative and practical ways. These collaborative projects may include developing marketing plans, creating promotional campaigns, designing product packaging, analyzing case studies, and presenting sales strategies. Through these group experiences, students will strengthen their critical thinking, problem-solving, leadership, and communication skills.

Additional topics include market segmentation, price planning and strategy, digital and social media marketing, ethical and legal issues in marketing, and the importance of marketing information management. Students will also gain insight into global marketing challenges and opportunities, and how culture influences marketing communication.

By the end of the course, students will be able to:

Whether students are considering a career in marketing, entrepreneurship, or another area of business, this course provides a strong foundation and valuable experience in working as part of a marketing team.



EARLY FINISHER ASSIGNMENT:

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