Digital Media Marketing

In this class, students will learn the practice of promoting brands, products, and services through online platforms. The course covers topics such as social media marketing, content creation, branding, search engine optimization (SEO), and digital advertising strategies. Students explore web design, content planning, the importance of analytics in measuring campaign success, and how to craft engaging and targeted digital content. Through hands-on projects, like creating social media campaigns or designing promotional materials, students develop practical skills. The class emphasizes creativity, critical thinking, and adaptability in the ever-changing digital landscape. 

Digital Media Marketing Syllabus