Industry/Career Cluster: Marketing/Communications
Career(s) Explored: Marketing Manager, Entry-Level Marketing Staff, Digital Marketer, Social Media Marketer, Director/Chief/VP Marketer
Credential Requirements: Bachelor's Degree, Master's Degree may be required for higher positions
Salary Expectations: Entry Level - $45,000 +
Marketing Manager - $60,000 +
# Of Volunteers Needed: 1-2
# of Tables Required: 1
Is Electricity Required: No
Materials Needed:
Note Cards with Brand Logos (no verbiage) Printed
Shuffle the cards
Show students the brand logos
Have students identify the brand based on the logo
Discuss how branding effects longevity, how marketing sticks, and how target markets work