The proposed building at Johor Bahru Downtown, combines a Coworking Hub and Urban Leisure with a green environment aligns with the vision of Johor Bahru, aiming to lead the way in creating a sustainable lifestyle. This 'Butterfly Effects' concept can serve as a manifesto and a triggering mechanism for inspiring society to adopt better lifestyles in urban areas.

   Inspired by the 'Butterfly Effect' theory, the concept rests on the notion that the world is deeply interconnected that such one small occurrence can influence a much larger complex system. simultaneously, the concept, integrated from the Bilbao effect, refers to the transformative impact that iconic architecture and culture can have on the revitalisation and rebranding of a city.