PUBLICITY

• Email a story pitch to your local newspaper or magazine titled, “Top Real Estate Trends for 2025.”

• Share a success story about a memorable home sale from 2024 and how you helped the client achieve their goals.

• Partner with a local reporter or influencer to create a feature on the benefits of working with a knowledgeable real estate professional in today’s market.

ADVERTISING

• Advertise in your local real estate guide or neighborhood publications.

• Highlight your expertise in client testimonials, featuring the quality service you provide.

• Launch a targeted Facebook Ad campaign to kick off “New Year, New Home” messaging aimed at first-time buyers and downsizers.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share a photo from a busy open house over the weekend (#ManicMonday).

• Tuesday: Post a home renovation before-and-after photo (#TransformationTuesday).

• Wednesday: Provide a piece of real estate advice (#WednesdayWisdom).

• Thursday: Share a motivational quote or real estate tip (#ThursdayThoughts).

• Friday: Highlight a favorite home decorating book or a real estate success story (#FridayReads).

• Saturday: Post engaging content related to pets and homes (#Caturday).

• Sunday: Share a photo of an interesting floor plan or a beautiful house sunset/sunrise (#SundayFunday).

• Daily: Share a Realty ONE Group Gold Standard listing from your ONE Suite site! Include text and photos in your post to make it engaging, and add the listing link in the comments (Facebook’s algorithm favors this approach). Be sure to tag the location to increase visibility, and for inspiration, check out Dionne’s daily listing posts. While all company listings are available at www.goldstandardpittsburgh.com, always share directly from your personal ONE Suite site to strengthen your brand and connect with your audience.

Additional Ideas:

• Post a Reel or Story showing your daily routine as a real estate expert.

• Create a Pinterest board titled “Buying a Home in 2025” and pin relevant tips and ideas daily.

• Use video to highlight a recent sale and the story behind it.

EMAIL

• Send a New Year’s email with a free “2025 Real Estate Calendar Printable” featuring your contact info. Here is ONE you can customize - CLICK HERE 

• Share your monthly Sendsations.com postcard campaign in email for added exposure.

• Include an incentive for clients — such as a chance to win a $50 gift card or FREE home warranty provided this month. Be sure to check with Broker Jen to ensure legality. 

CONTENT MARKETING WITH AI

• Write and post a blog on “How to Prepare Your Home for a Winter Sale.”

• Create a landing page for your blog in google sites titled “Winter Homes for Sale in [Your City]” or create it on your ONE Suite site - CLICK HERE  

• Share your blog and landing page in LinkedIn groups and on social media to drive traffic.

• MARKET ANALYSIS PROMPT SAMPLE FOR CHATGPT 

"I need a real estate market analysis for a single-family home located at (ADDRESS HERE) The property is _______ sq. ft. with ___ bedrooms and ___ bathrooms. It has a modern kitchen, two beautiful front and back porches, and a two-car garage with ___ acres. I want to analyze the market over the past 12 months within the ZIP code ___ , focusing on comparable homes with similar features. Please include data on recent sales, current listings, price trends, days on market, price per square foot, inventory levels, average days on market, % chances of selling and any relevant local economic conditions. My goal is to determine a fair market value and an optimal listing price for a quick sale."  

SALES & PROMOTIONS

• Add solar-powered lights to your “For Sale” signs for better visibility during shorter winter days.

• Offer a free “Winter Home Prep Kit” (with your branding) to clients who list or close with you this month.

• TPMCO Client Follow-Up: After every closing, use TPMCO’s program to send personalized thank-you gifts and branded touchpoints, ensuring client retention and referrals.

THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Start your Sendsations.com campaign this month to send personalized postcards to your entire sphere of influence automatically. These postcards will:

Keep your name top-of-mind.

Provide seasonal tips, real estate updates, and engaging content.

Include QR codes for easy access to your latest listings or blog.

ONE QUARTERLY PHONE CALL PLAN

• Make 200 calls in 3 months, breaking it down into:

• 66 calls/month or 8 calls every Tuesday and Thursday.

• Use Slydial for voicemail drops to efficiently reach your contacts.

• Script idea: “Hi [Name], I hope you’re starting the New Year off well! I wanted to share some exciting market trends and see if there’s anything I can help you with in real estate this year.”

VIDEO TEXTS

Send personalized video texts to your top clients:

• Example: “Hi [Name], Happy New Year! I’m so grateful for your trust in 2024 and would love to share some exciting market opportunities for 2025. Let me know how I can support you this year!”

• Use video to share quick tips, local real estate trends, or a walkthrough of a new listing.

FOCUS TOOL OF THE MONTH: ONE SUITE

• Monthly Market Reports: Utilize ONE Suite to access and share professional market reports with your clients. These reports can:

• Highlight local market trends, average home prices, and days on market.

• Establish you as the expert in your area.

• Can used in direct mail campaigns, social media posts, and listing presentations.

• Implementation Tip: Share your market report during client calls, video texts, and your email newsletter.

REMINDER: Also in ONE Suite remember to share a Property Exposure Report on any listing appointments that you have. 

By combining Sendsations postcards, TPMCO Client Follow-Up, ONE Suite, personal calls, and engaging social media content, January 2025 sets the stage for a powerful year in real estate! Ready to implement these tools and shine? 🌟

PUBLICITY

• Pitch a story idea to your local media about “Eco-Friendly Home Features Buyers Love” to prep for Earth Day coverage in April.

• Share a client success story focusing on a smooth first-time buyer experience or a memorable home sale.

• Check and respond to HARO requests daily to enhance visibility in your market.

ADVERTISING

• Use targeted Facebook Ads to showcase homes with cozy features buyers love, like fireplaces or winter-proof designs.

• Advertise your services in local magazines or guides with a focus on “Find Your Dream Home Before Spring.”

• Highlight your expertise and services with creative, visually appealing flyers distributed in high-traffic areas.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Post a photo of a favorite historic or vintage home (#MotivationMonday).

• Tuesday: Share a tip for staging or renovating homes to maximize value (#TuesdayTip).

• Wednesday: Highlight a favorite pet-friendly listing or share tips on making homes safe for pets (#WoofWednesday).

• Thursday: Post a photo of a home with classic design elements for #ThrowbackThursday.

• Friday: Showcase a client success story or favorite real estate app for #FridayFinds.

• Saturday: Share ideas for Valentine’s-themed home décor or unique romantic date spots in your community (#SaturdayStyle).

• Sunday: Post a beautiful home featuring natural light or cozy interiors (#SundaySpotlight).

Additional Ideas:

• Use Instagram Stories to share behind-the-scenes moments from open houses or client meetings.

• Create a Pinterest board called “2025 Home Design Trends” and pin related articles or content.

• Use short Reels to highlight features from your current listings.

EMAIL

• Email your sphere a Valentine’s-themed message, like “We Love Our Clients” with a special thank-you or referral incentive.

• Include market updates, current listings, and helpful resources in your monthly newsletter.

• Use ONE Suite’s market reports to personalize emails with relevant data for specific clients.

CONTENT MARKETING WITH AI

• Write a blog post titled “Top Home Features Buyers Will Fall in Love With This Year.”

• Create an SEO-optimized page titled “Romantic Homes for Sale in [Your City]” to attract online traffic.

• Share your blog posts in local Facebook groups and on LinkedIn to expand your reach.

• CREATE A 30 SOCIAL MEDIA MARKETING PLAN WITH THIS PROMPT

"You are an expert digital marketing consultant. I need you to create a 30 day social media marketing campaign to help me establish myself as the go to expert in my niche. I provide residential real estate selling, buying and investment services for home sellers and buyers. I want this campaign to focus on providing helpful content in tips to my potential clients without directly selling my services all posts, and this campaign should be focused on building my credibility as the go to expert online in the (Pittsburgh) area. Please ask me any questions that you have and create for me a 30 day social media plan."

SALES & PROMOTIONS

• Offer a free “Winter Home Energy Audit” as a promotion for clients listing with you in February.

• Add romantic touches to open houses (e.g., chocolates, flowers, or soft music) to make them memorable.

• Use TPMCO Client Follow-Up after every closing to ensure personalized and consistent communication for only $36 it will send them 21 items over 5 years. 

THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Just let Sendsations do their thing and send monthly to your clients. Set it and forget it.

ONE QUARTERLY PHONE CALL PLAN

• Continue working through your 200-contact list, making 8 calls every Tuesday and Thursday.

• Use Slydial for voicemail drops to efficiently stay in touch.

• Script idea: “Hi [Name], I hope you’re having a great February! I’d love to share some exciting insights about the local market and see if you or someone you know is thinking about buying or selling this year.”

VIDEO TEXTS

• Send personalized Valentine’s-themed video texts:

• Example: “Hi [Name], Happy Valentine’s Day! Just wanted to let you know how much I appreciate you as a client. If you’re considering making a move this year, let’s chat—I’d love to help!”

• Highlight new listings or market trends in short, engaging video clips.

FOCUS TOOL OF THE MONTH: ONE CAMERA

• Learn and Implement ONE Camera:

• Create professional-quality listing videos, walkthroughs, and market update clips.

• Use these videos for social media posts, email campaigns, and direct mail.

• Implementation Tip: Shoot a video tour of a featured property and share it across platforms. Add captions to make it more engaging and accessible.

EXTRA ACTION PLAN

• Promote Client Reviews: Use platforms like RateMyAgent to request and highlight positive testimonials.

• Host a Workshop: Host a short virtual workshop titled “Love Where You Live: Preparing Your Home for Spring Sales.”

• Track Your Engagement: Use ONE Suite and analytics tools to monitor the performance of your campaigns and adjust where needed.

With February's strategies and tools like ONE Camera and Sendsations.com postcards, you’ll engage your audience, nurture relationships, and position yourself as the go-to agent in your market. Let’s make this a month of building connections that count! ❤️

PUBLICITY

• Pitch a story to local media on “How to Prepare Your Home for the Spring Market” or “Top Spring Design Trends Buyers Love.”

• Highlight a recent client success story with a unique angle, such as helping a family find their dream home just in time for spring.

• Submit daily to HARO (Help a Reporter Out) for real estate-related queries to boost your visibility.

ADVERTISING

• Promote listings on local platforms with the theme “Spring Forward into Your Dream Home.”

• Create a paid social campaign on Facebook or Instagram featuring fresh, vibrant homes with outdoor appeal.

• Distribute flyers in high-traffic areas with an offer for a free Spring Home Evaluation.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share a “before and after” exterior home transformation with a focus on curb appeal (#MotivationMonday).

• Tuesday: Post spring cleaning tips or a “Top 3 Home Organization Hacks” video (#TuesdayTip).

• Wednesday: Highlight pet-friendly homes or share tips for creating pet-safe outdoor spaces (#WoofWednesday).

• Thursday: Post a nostalgic photo of a home with historical charm (#ThrowbackThursday).

• Friday: Share a favorite spring décor trend or a client success story (#FridayFinds).

• Saturday: Post a photo of a beautiful garden or yard with tips for spring landscaping (#SaturdayStyle).

• Sunday: Highlight an outdoor space from a listing or a stunning sunset (#SundaySpotlight).

Additional Ideas:

• Use Reels or Stories to showcase local spring events or hidden gems in your area.

• Create a Pinterest board titled “Spring Home Trends 2025” and pin ideas regularly.

• Share a video walkthrough of a home highlighting its outdoor features.

EMAIL

• Send an email campaign titled “Spring Ahead with Real Estate” featuring:

  • Upcoming listings and open houses.

  • Market insights and tips for preparing homes for spring sales.

  • A personalized market report from ONE Suite for each client.

CONTENT MARKETING

• Write a blog post titled “5 Essential Tips to Boost Curb Appeal This Spring.”

• Create an SEO-optimized landing page titled “Spring Homes for Sale in [Your City].”

• Share blog content in local groups, on LinkedIn, and in your monthly newsletter.

SALES & PROMOTIONS

• Host a Spring Open House Series with giveaways like potted flowers or seed packets (branded with your info).

• Offer a free “Spring Maintenance Checklist” for clients listing their homes with you.

• Use TPMCO Client Follow-Up after every closing to strengthen relationships and secure future referrals.

NEW ADDITIONS:
THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • This month’s postcard could include spring cleaning tips or curb appeal ideas.

  • Use vibrant imagery and a QR code linking to your listings or blog posts.

  • Ensure consistency with your brand voice and messaging.

ONE QUARTERLY PHONE CALL PLAN

• Continue making 8 calls every Tuesday and Thursday to your 200-contact list.

• Use Slydial for voicemail drops when needed.

• Script idea: “Hi [Name], spring is here, and the market is heating up! I’d love to share tips on preparing your home for sale or finding the perfect property. Let me know how I can help!”

VIDEO TEXTS

• Send short video texts to your clients featuring:

  • Market updates: “Hi [Name], spring is the perfect time to list your home! Let’s talk about how we can prepare your property for maximum impact.”

  • New listings: Highlight outdoor spaces, gardens, or spring-ready features.

FOCUS TOOL OF THE MONTH:
ONE DESIGN CREATIVE STUDIO

• Learn and Implement ONE Design:

  • Use the platform to create stunning social media posts, flyers, and open house invitations.

  • Design seasonal templates to keep your branding fresh and relevant.

  • Implementation Tip: Create a spring-themed listing presentation with visuals that pop.

EXTRA ACTION PLAN

• Partner with Local Businesses: Collaborate with landscapers, garden centers, or home organizers for co-branded promotions.

• Community Engagement: Host a spring cleanup event or sponsor a local garden tour to connect with your audience.

• Monitor and Adjust: Use analytics from ONE Suite and your social platforms to track what’s working and refine your strategy.

With tools like ONE Design, Sendsations postcards, and creative community engagement, March 2025 will be a month of growth, visibility, and success. 🌷 Let’s spring into action and make it a season to remember!

PUBLICITY

• Pitch a story to local media on “Eco-Friendly Home Features for Earth Day” (April 22).

• Highlight “Top Spring Home Design Trends for 2025” in a blog or article, featuring insights from local designers or your listings.

• Respond to daily HARO queries to secure mentions in national and local publications.

ADVERTISING

• Run a Facebook or Instagram Ad Campaign with spring-themed visuals emphasizing homes with great outdoor spaces.

• Highlight upcoming open houses with targeted local ads to attract foot traffic.

• Create postcards or digital flyers promoting “Your Guide to Selling a Home This Spring.”

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share a “before and after” of a landscaped yard or garden (#MotivationMonday).

• Tuesday: Post a video with eco-friendly home tips for Earth Month (#TuesdayTip).

• Wednesday: Highlight a pet-friendly home feature or share pet safety tips for the yard (#WoofWednesday).

• Thursday: Post a nostalgic or charming home with a focus on outdoor appeal (#ThrowbackThursday).

• Friday: Showcase a unique home feature, like a sunroom or porch, from one of your listings (#FridayFinds).

• Saturday: Share spring yard maintenance tips or a local gardening event (#SaturdayStyle).

• Sunday: Highlight an outdoor space with a beautiful sunrise or sunset (#SundaySpotlight).

Additional Ideas:

• Use Stories to showcase Earth Day community events or local garden tours.

• Create a Pinterest board titled “Eco-Friendly Home Ideas” and add pins related to energy-saving upgrades or sustainable décor.

• Share 15-second Reels with tips for creating inviting outdoor spaces.

EMAIL

• Send an Earth Day-themed email campaign featuring eco-friendly tips, local events, and listings with green features.

• Share ONE Suite’s market report for April, personalized for each segment of your email list.

• Include referral incentives, like a $50 donation to an environmental charity for every referral received in April.

CONTENT MARKETING

• Write a blog post titled “Top 10 Eco-Friendly Upgrades to Add Value to Your Home.”

• Create an SEO-optimized page titled “Spring Homes for Sale in [Your City].”

• Promote your blog posts and eco-focused landing page in local community groups on Facebook and LinkedIn.

SALES & PROMOTIONS

• Host a Spring Green Home Showcase to feature listings with eco-friendly upgrades and sustainable design.

• Partner with a local garden center to offer a free potted plant for clients who visit your open houses this month.

• Use TPMCO Client Follow-Up to maintain relationships after each closing and encourage referrals.

NEW ADDITIONS: THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • April's postcard theme: “Celebrate Earth Day: Eco-Friendly Home Tips.”

  • Include QR codes linking to eco-focused blog content or a landing page for green homes.

  • Personalize messages to resonate with environmentally conscious clients.

ONE QUARTERLY PHONE CALL PLAN

• Keep working through your 200-contact list, making 8 calls every Tuesday and Thursday.

• Use Slydial to efficiently leave voicemail updates for clients.

• Script idea: “Hi [Name], April is the perfect time to prepare your home for the market. I’d love to share tips on how eco-friendly upgrades can add value to your property!”

VIDEO TEXTS

• Send personalized video texts:

  • Example: “Hi [Name], Happy Earth Day! If you’ve been thinking about selling, let’s chat about how we can showcase your home’s green features to attract buyers.”

• Share quick video tours of homes with standout outdoor features or eco-friendly upgrades.

FOCUS TOOL OF THE MONTH: SKY SLOPE

• Learn and Implement SkySlope:

  • Use SkySlope to streamline transaction management, ensuring a smooth and efficient process for you and your clients.

  • Highlight your ability to provide seamless service during phone calls and client meetings.

  • Implementation Tip: Offer a brief demo to clients on how SkySlope’s secure digital signing works, emphasizing convenience and efficiency.

EXTRA ACTION PLAN

• Community Engagement: Partner with local nonprofits or environmental groups to host an Earth Day event or sponsor a community cleanup.

• Social Responsibility Campaign: Highlight your commitment to sustainability by planting a tree for every home you sell in April.

• Track Results: Use ONE Suite and analytics tools to measure the success of your email campaigns, postcards, and ads.

With tools like SkySlope, eco-themed marketing strategies, and community engagement, April 2025 is your opportunity to stand out in the spring real estate market. 🌎 Let’s make this a blooming success! 🌸

PUBLICITY

• Pitch a story to local media titled “The Best Time to Sell: Spring Market Insights for [Your City].”

• Highlight a success story about a client whose home sold quickly with your expert guidance in the spring market.

• Submit daily to HARO to gain visibility and credibility as a local real estate expert.

ADVERTISING

• Launch a Facebook and Instagram campaign emphasizing “Your Home’s Full Potential This Spring.”

• Use eye-catching visuals in flyers distributed at local farmers’ markets or spring festivals.

• Focus ads on homes with standout outdoor features such as decks, patios, or gardens.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share a “before and after” of a staged home that sold quickly (#MotivationMonday).

• Tuesday: Post a spring maintenance checklist or landscaping tips (#TuesdayTip).

• Wednesday: Highlight a pet-friendly home or tips for keeping pets safe during moves (#WoofWednesday).

• Thursday: Share a photo of a charming historic or nostalgic home (#ThrowbackThursday).

• Friday: Post a success story of a recent sale or favorite spring home design trend (#FridayFinds).

• Saturday: Highlight local events, such as farmers’ markets or spring festivals (#SaturdayStyle).

• Sunday: Share a photo of a beautiful outdoor living space or garden (#SundaySpotlight).

Additional Ideas:

• Use Reels to show behind-the-scenes of a spring open house setup.

• Create a Pinterest board titled “Outdoor Living Trends 2025” and pin daily inspiration.

• Share quick video clips with seasonal home-selling tips.

EMAIL

• Send a Mother’s Day-themed email campaign featuring:

  • Special listings perfect for families.

  • Spring maintenance tips and local events for the weekend.

  • A personalized market report from ONE Suite for each segment of your email list.

• Include a referral incentive, such as a local restaurant gift card for each referral made in May.

CONTENT MARKETING

• Write a blog post titled “5 Ways to Make Your Outdoor Space Shine This Spring.”

• Create an SEO-focused landing page titled “Outdoor Living Homes for Sale in [Your City].”

• Share blog content in local Facebook groups, LinkedIn, and your email newsletter.

SALES & PROMOTIONS

• Host a Spring Open House Extravaganza, offering refreshments like lemonade and cookies to create a warm, inviting atmosphere.

• Provide a free “Curb Appeal Checklist” for clients listing with you this month.

• Use TPMCO Client Follow-Up to send branded gifts and ensure lasting relationships after each closing.

NEW ADDITIONS: THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • May’s theme: “Spring Into Action: Tips for Selling Your Home This Season.”

  • Include QR codes linking to outdoor home improvement tips or your active listings.

  • Use vibrant, seasonal imagery to capture attention.

ONE QUARTERLY PHONE CALL PLAN

• Continue your 200-contact list, with 8 calls every Tuesday and Thursday.

• Use Slydial for voicemail updates when clients are unavailable.

• Script idea: “Hi [Name], the spring market is in full bloom! Let’s discuss how we can take advantage of this season to sell your home or find your perfect property.”

VIDEO TEXTS

• Send personalized video texts:

  • Example: “Hi [Name], I hope you’re enjoying the spring season! If you’re considering a move, let’s chat about how the market is thriving this month.”

• Share videos showcasing outdoor spaces, gardens, or patio designs in your listings.

FOCUS TOOL OF THE MONTH: LISTHUB

• Learn and Implement ListHub:

  • Automatically syndicate your listings to dozens of real estate websites to increase exposure.

  • Use ListHub analytics to track listing performance and adjust marketing strategies accordingly.

  • Implementation Tip: Share key performance insights with sellers to keep them informed and engaged.

EXTRA ACTION PLAN

• Community Engagement: Sponsor or participate in a local charity walk, spring cleanup, or outdoor festival to connect with your community.

• Client Appreciation: Host a Mother’s Day brunch or send personalized Mother’s Day cards to your top clients.

• Track Your Performance: Use ONE Suite and ListHub to monitor engagement on listings and refine your strategy for the summer market.

With tools like ListHub, Sendsations postcards, and community outreach, May 2025 is your opportunity to shine as the go-to real estate expert in your market. Let’s flourish in the spring market and set the stage for summer success! 🌟

PUBLICITY

• Pitch a story titled “How to Buy or Sell a Home Before Summer Ends” to your local news or magazine.

• Highlight a success story featuring clients who sold or found their dream home just in time for summer.

• Submit daily HARO requests to boost your credibility as a market expert.

ADVERTISING

• Run a Facebook and Instagram campaign showcasing listings perfect for summer living, emphasizing outdoor spaces like pools, decks, and patios.

• Distribute flyers in high-traffic summer spots like parks or local pools, promoting “The Summer Housing Advantage.”

• Use local ads to promote your Summer Open House Series.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Post a photo or video highlighting the benefits of buying a home in summer (#MotivationMonday).

• Tuesday: Share summer home maintenance tips or a guide to prepping your yard for hosting (#TuesdayTip).

• Wednesday: Highlight a listing with great outdoor amenities like a pool or patio (#WoofWednesday or #WednesdayWow).

• Thursday: Post a nostalgic summer home memory or feature a retro-style home (#ThrowbackThursday).

• Friday: Share a client success story or highlight local summer events like festivals (#FridayFinds).

• Saturday: Post tips for creating the perfect backyard oasis (#SaturdayStyle).

• Sunday: Share stunning photos of sunsets or evening outdoor spaces from your listings (#SundaySpotlight).

Additional Ideas:

• Create a Pinterest board titled “Summer Living Trends 2025” and pin ideas like outdoor kitchens and pool designs.

• Share Instagram Reels showing how to stage outdoor spaces for maximum appeal.

• Use Stories to share behind-the-scenes from a summer open house or community event.

EMAIL

• Send a Father’s Day-themed email campaign featuring:

  • Listings with standout features for outdoor entertaining.

  • Summer buying/selling tips and local events for Father’s Day weekend.

  • A personalized ONE Suite market report highlighting local summer trends.

• Offer a Father’s Day referral incentive—a chance to win a grilling set for every referral submitted in June.

CONTENT MARKETING

• Write a blog post titled “5 Ways to Sell Your Home Faster in the Summer Market.”

• Create an SEO-focused landing page titled “Outdoor Living Homes for Sale in [Your City].”

• Share blog content in neighborhood Facebook groups, LinkedIn, and in your June newsletter.

SALES & PROMOTIONS

• Host a Summer Open House Series, complete with iced drinks and giveaways like branded sunscreen or fans.

• Provide a free “Ultimate Summer Home Checklist” to clients listing with you this month.

• Use TPMCO Client Follow-Up to send personalized gifts and maintain strong client relationships after every closing.

NEW ADDITIONS: THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • June’s theme: “Cool Listings for Hot Summers.”

  • Include QR codes linking to listings with standout outdoor features.

  • Use imagery of pools, gardens, and patios to capture seasonal interest.

ONE QUARTERLY PHONE CALL PLAN

• Continue your 200-contact list, with 8 calls every Tuesday and Thursday.

• Use Slydial to efficiently leave voicemail updates.

• Script idea: “Hi [Name], summer is a great time to find your dream home or make a move! Let’s talk about how we can take advantage of the current market.”

VIDEO TEXTS

• Send engaging video texts:

  • Example: “Hi [Name], summer is here, and the market is heating up! I’d love to help you sell or find the perfect home this season. Let’s connect!”

• Share quick clips showcasing outdoor features like pools, decks, or gardens in your listings.

FOCUS TOOL OF THE MONTH: MOVE EASY

• Learn and Implement Move Easy:

  • Offer this concierge service to your clients, helping them organize their move with ease.

  • Use Move Easy to provide customized checklists, utility setup assistance, and reminders for clients.

  • Implementation Tip: Highlight Move Easy in your listing presentations to show how you go above and beyond for your clients.

EXTRA ACTION PLAN

• Community Engagement: Sponsor or participate in local summer events like farmers’ markets, outdoor movie nights, or charity runs.

• Client Appreciation: Host a family-friendly summer BBQ for your top clients and prospects.

• Track Performance: Use ONE Suite and Move Easy to monitor engagement and improve your workflow as the summer season unfolds.

With tools like Move Easy, seasonal marketing strategies, and personalized client care, June 2025 is your chance to shine in the summer real estate market. 🌟 Let’s make this a summer to remember for you and your clients! ☀️

PUBLICITY

• Pitch a story to local media titled “Why Summer Is the Perfect Time to Sell Your Home in [Your City].”

• Highlight a success story about a family finding their dream home just in time for summer.

• Submit daily HARO requests to position yourself as a go-to real estate expert.

ADVERTISING

• Run a Fourth of July-themed campaign showcasing homes with entertaining spaces like decks, patios, or pools.

• Advertise open houses with seasonal imagery and engaging slogans like “Celebrate Your Independence in a New Home.”

• Distribute flyers or postcards at community events like parades or fireworks displays.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share a photo or video highlighting homes perfect for summer entertaining (#MotivationMonday).

• Tuesday: Post tips for staging homes with summer vibes (#TuesdayTip).

• Wednesday: Highlight a listing with standout outdoor features like a pool or BBQ space (#WednesdayWow or #WoofWednesday).

• Thursday: Post a nostalgic or historic summer-themed home (#ThrowbackThursday).

• Friday: Share a success story or a feature about local summer activities (#FridayFinds).

• Saturday: Highlight tips for summer yard maintenance or DIY décor ideas (#SaturdayStyle).

• Sunday: Post a stunning photo of an evening patio or poolside sunset (#SundaySpotlight).

Additional Ideas:

• Create Reels with quick DIY tips for outdoor spaces.

• Use Stories to highlight Fourth of July festivities in your area and connect with your audience.

• Pin summer-focused content to a Pinterest board titled “Dream Outdoor Spaces 2025.”

EMAIL

• Send a Fourth of July email campaign featuring:

  • Listings perfect for summer entertaining.

  • Tips for hosting summer parties and improving outdoor spaces.

  • Personalized market reports from ONE Suite to highlight summer trends in your area.

• Include a referral incentive, like a gift card to a local ice cream shop for every referral submitted in July.

CONTENT MARKETING

• Write a blog post titled “Top 5 Features Buyers Love in Summer Homes.”

• Create an SEO-focused landing page titled “Entertainer’s Dream Homes for Sale in [Your City].”

• Share blog content in community groups, on LinkedIn, and in your email newsletter.

SALES & PROMOTIONS

• Host a Summer Evening Open House series with refreshments like lemonade and ice cream.

• Offer a free outdoor staging consultation for clients listing their homes this month.

• Use TPMCO Client Follow-Up to send personalized gifts and stay top-of-mind with past clients.

NEW ADDITIONS: THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • July’s theme: “Celebrate Freedom in a New Home This Summer.”

  • Include QR codes linking to listings with outdoor entertainment spaces.

  • Use imagery of fireworks, BBQs, and family-friendly homes to connect emotionally with your audience.

ONE QUARTERLY PHONE CALL PLAN

• Continue making 8 calls every Tuesday and Thursday to your 200-contact list.

• Use Slydial to leave voicemail updates for unavailable clients.

• Script idea: “Hi [Name], I hope you’re having a fantastic summer! I’d love to help you make a move or discuss what’s happening in the local real estate market. Let me know how I can assist you!”

VIDEO TEXTS

• Send quick, personalized video messages:

  • Example: “Hi [Name], I hope you’re enjoying the summer! If you’re thinking about moving, this is the perfect time to find a home with great outdoor spaces. Let’s chat!”

• Share video clips of summer-ready listings, focusing on pools, patios, and gardens.

FOCUS TOOL OF THE MONTH: BOOST BY HOMESPOTTER

• Learn and Implement Boost:

  • Use Boost to automate your ad campaigns on Facebook, Instagram, and Google for maximum exposure.

  • Promote your listings and open houses to a targeted audience in your local market.

  • Implementation Tip: Highlight Boost in your listing presentations to show sellers how you amplify their home’s visibility online.

EXTRA ACTION PLAN

• Community Engagement: Sponsor a local Fourth of July event, such as a parade or fireworks display, to connect with your community.

• Client Appreciation: Send patriotic-themed gifts, such as mini flags or sparklers, to your top clients.

• Track Your Success: Use ONE Suite and Boost to monitor engagement on your listings and refine your summer marketing efforts.

With tools like Boost by HomeSpotter, seasonal campaigns, and a focus on outdoor living, July 2025 is your chance to stand out in the competitive summer market. Let’s keep the momentum going and make this summer unforgettable for you and your clients! 🌟

PUBLICITY

• Pitch a story to local media titled “Back-to-School Home Trends for Families” or “How to Find Your Perfect Home Before Fall.”

• Share a success story featuring a family that moved just in time for the school year to start.

• Submit daily HARO requests to stay visible and showcase your expertise.

ADVERTISING

• Launch a “Move Before the Bell Rings” campaign targeting families looking to settle before school begins.

• Focus ad campaigns on listings near great schools, parks, and family-friendly neighborhoods.

• Use local event sponsorships (like back-to-school fairs) to advertise your services.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share tips for decluttering and organizing before the school year starts (#MotivationMonday).

• Tuesday: Post a back-to-school home checklist or quick storage hacks for families (#TuesdayTip).

• Wednesday: Highlight family-friendly home features like mudrooms or study areas (#WednesdayWow).

• Thursday: Post nostalgic photos or stories of homes built in the 80s or 90s (#ThrowbackThursday).

• Friday: Share a success story about a client who bought their dream family home just in time for school (#FridayFinds).

• Saturday: Post DIY tips for creating kid-friendly home spaces or organizing school supplies (#SaturdayStyle).

• Sunday: Highlight homes with inspiring outdoor spaces perfect for end-of-summer gatherings (#SundaySpotlight).

Additional Ideas:

• Create Instagram Reels with tips for organizing a home for back-to-school success.

• Use Stories to show behind-the-scenes clips from your open houses or a family-friendly listing tour.

• Pin ideas to a Pinterest board titled “Back-to-School Home Organization Hacks.”

EMAIL

• Send a Back-to-School-themed email campaign featuring:

  • Listings near top-rated schools.

  • Home organization tips and end-of-summer maintenance checklists.

  • Personalized market reports from ONE Suite to keep clients informed about late-summer trends.

• Offer a referral incentive, such as a gift card for school supplies for every referral received in August.

CONTENT MARKETING

• Write a blog post titled “Top 5 Back-to-School Features Buyers Are Looking For in 2025.”

• Create an SEO-focused landing page titled “Family-Friendly Homes Near Top Schools in [Your City].”

• Share blog content in Facebook parenting groups and your monthly newsletter.

SALES & PROMOTIONS

• Host a Family Open House Day with kid-friendly snacks and activities like face painting or balloon animals.

• Offer a free home staging consultation for families listing their homes this month.

• Use TPMCO Client Follow-Up to send personalized gifts and follow up with recent buyers and sellers.

NEW ADDITIONS: THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • August’s theme: “Settle in Before School Starts: Family-Friendly Homes Await.”

  • Include QR codes linking to listings near schools and parks.

  • Use visuals of happy families, backpacks, and organized home spaces to appeal to your target audience.

ONE QUARTERLY PHONE CALL PLAN

• Continue making 8 calls every Tuesday and Thursday to your 200-contact list.

• Use Slydial to efficiently leave voicemail updates when clients are unavailable.

• Script idea: “Hi [Name], I hope you’re enjoying the last weeks of summer! If you or someone you know is looking to move before the school year starts, let’s talk about how I can help.”

VIDEO TEXTS

• Send personalized back-to-school video messages:

  • Example: “Hi [Name], as summer winds down, now’s the perfect time to find your dream home before the fall rush. Let’s connect and make it happen!”

• Highlight listings in family-friendly neighborhoods with standout school districts.

FOCUS TOOL OF THE MONTH: RATE MY AGENT

• Learn and Implement Rate My Agent:

  • Request reviews from recent clients to build your online reputation.

  • Use these reviews to enhance your credibility on social media, emails, and postcards.

  • Implementation Tip: Share standout reviews in your marketing materials to show prospective clients how you go above and beyond.

EXTRA ACTION PLAN

• Community Engagement: Sponsor a back-to-school drive for school supplies or host a family-friendly outdoor movie night.

• Client Appreciation: Send branded lunchboxes or water bottles to your top clients with school-aged kids.

• Track Your Success: Use ONE Suite and Rate My Agent to monitor engagement, collect reviews, and improve your marketing strategy.

With tools like Rate My Agent, family-focused marketing strategies, and back-to-school themes, August 2025 is the perfect time to connect with families and make their real estate dreams come true. Let’s end summer on a high note and set the stage for a successful fall! 🌟

PUBLICITY

• Pitch a story to local media titled “Why Fall Is the Hidden Gem of the Real Estate Market” or “Top Trends for Selling Homes in Autumn.”

• Share a success story featuring a client who found their perfect home during the fall market.

• Submit daily HARO requests to position yourself as a trusted real estate expert.

ADVERTISING

• Launch a “Fall Into Your Dream Home” campaign with a focus on cozy, autumn-inspired imagery.

• Advertise listings with features like fireplaces, warm interiors, or tree-lined neighborhoods.

• Use local event sponsorships (like fall festivals or farmers’ markets) to promote your brand.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share a photo or video of a cozy home interior or a fall-staged listing (#MotivationMonday).

• Tuesday: Post tips for staging homes with autumn vibes or preparing for the fall market (#TuesdayTip).

• Wednesday: Highlight a listing with seasonal charm, like a leaf-filled yard or rustic accents (#WednesdayWow).

• Thursday: Share nostalgic photos of homes with classic fall appeal (#ThrowbackThursday).

• Friday: Feature a success story or highlight local fall events like pumpkin patches or fairs (#FridayFinds).

• Saturday: Post tips for creating inviting fall décor, such as wreaths or warm lighting (#SaturdayStyle).

• Sunday: Share stunning photos of autumn landscapes or homes with cozy evening lighting (#SundaySpotlight).

Additional Ideas:

• Create Instagram Reels with staging tips for autumn.

• Use Stories to showcase seasonal open houses or local fall events.

• Pin ideas to a Pinterest board titled “Fall Home Décor Trends 2025.”

EMAIL

• Send a Fall Market Insights email campaign featuring:

  • Listings with seasonal appeal.

  • Tips for selling homes during autumn.

  • Personalized market reports from ONE Suite to keep clients informed about September trends.

• Offer a referral incentive, such as a gift card for a local coffee shop for each referral received in September.

CONTENT MARKETING

• Write a blog post titled “5 Reasons Fall Is the Best Time to Sell Your Home.”

• Create an SEO-focused landing page titled “Cozy Autumn Homes for Sale in [Your City].”

• Share your blog content in community groups, on LinkedIn, and in your email newsletter.

SALES & PROMOTIONS

• Host a Cozy Open House Series with fall treats like cider and pumpkin muffins to create a welcoming atmosphere.

• Offer a free fall staging consultation for clients listing their homes this month.

• Use TPMCO Client Follow-Up to maintain strong relationships with past and current clients.

NEW ADDITIONS: THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • September’s theme: “Fall Into a New Home: Seasonal Listings Available Now.”

  • Include QR codes linking to cozy listings or blog posts with fall home tips.

  • Use imagery of fall foliage, fireplaces, and warm interiors to appeal to buyers.

ONE QUARTERLY PHONE CALL PLAN

• Continue making 8 calls every Tuesday and Thursday to your 200-contact list.

• Use Slydial to efficiently leave voicemail updates.

• Script idea: “Hi [Name], as the leaves start to turn, it’s a great time to think about moving. I’d love to share tips on how to take advantage of the fall market. Let’s connect!”

VIDEO TEXTS

• Send engaging fall-themed video messages:

  • Example: “Hi [Name], fall is here, and the market is buzzing with activity! Let’s chat about how I can help you find or sell your dream home this season.”

• Highlight listings with seasonal charm, such as warm interiors, fireplaces, or autumn-friendly yards.

FOCUS TOOL OF THE MONTH: ONE LOGIN BACK OFFICE

• Learn and Implement ONE Login:

  • Centralize your tasks with tools like marketing templates, transaction tracking, and more.

  • Use the back office to streamline your workflow and manage client communications effectively.

  • Implementation Tip: Highlight ONE Login’s features in your workflow to improve efficiency and impress clients with your organization.

EXTRA ACTION PLAN

• Community Engagement: Sponsor or participate in local fall festivals, charity walks, or pumpkin patches to connect with your community.

• Client Appreciation: Send branded fall-themed gifts, such as scented candles or mini pumpkin pies, to your top clients.

• Track Your Success: Use ONE Suite and ONE Login to monitor engagement, manage your listings, and refine your fall marketing strategies.

With tools like ONE Login, fall-themed campaigns, and cozy staging ideas, September 2025 is the perfect time to capture the hearts of buyers and sellers in your market. 🍁 Let’s turn autumn into your season of success! 🌟

PUBLICITY

• Pitch a story titled “How to Get Your Home Ready for the Holiday Market” to your local news or magazine.

• Highlight a success story about a client who sold their home quickly thanks to fall staging and marketing techniques.

• Submit daily HARO requests to boost your presence as a trusted real estate expert.

ADVERTISING

• Run a “Fall Into Savings” campaign highlighting homes with seasonal appeal and great value.

• Advertise listings with unique features like fireplaces, fall foliage views, and energy-efficient upgrades.

• Sponsor local Halloween events or fall festivals to promote your services and build brand awareness.

SOCIAL MEDIA

Weekly Posting Plan:

• Monday: Share tips on creating warm, inviting interiors for fall staging (#MotivationMonday).

• Tuesday: Post maintenance tips for prepping homes for colder weather (#TuesdayTip).

• Wednesday: Highlight spooky or historic homes with a Halloween twist (#WednesdayWow).

• Thursday: Post nostalgic fall-themed home photos or stories (#ThrowbackThursday).

• Friday: Share a client success story or promote a local Halloween event (#FridayFinds).

• Saturday: Post tips for organizing your home for the holidays or creating cozy spaces (#SaturdayStyle).

• Sunday: Highlight stunning fall landscapes or evening home lighting for a warm, inviting vibe (#SundaySpotlight).

Additional Ideas:

• Create Instagram Reels with tips for hosting fall gatherings in your home.

• Use Stories to feature Halloween décor or local events.

• Pin seasonal inspiration to a Pinterest board titled “Cozy Fall Home Trends 2025.”

EMAIL

• Send a Fall Maintenance Checklist email campaign featuring:

  • Seasonal tips for homeowners.

  • Featured listings with autumn appeal.

  • Personalized market reports from ONE Suite with data on local market trends.

• Offer a referral incentive, like a $25 gift card for every referral made in October.

CONTENT MARKETING

• Write a blog post titled “How to Use Fall to Your Advantage When Selling Your Home.”

• Create an SEO-focused landing page titled “Charming Autumn Homes for Sale in [Your City].”

• Share blog content in community groups, on LinkedIn, and in your email newsletter.

SALES & PROMOTIONS

• Host a Pumpkin Patch Open House, featuring seasonal refreshments like hot cider and cookies.

• Offer a free fall staging consultation for new listings.

• Use TPMCO Client Follow-Up to send personalized gifts and check in with recent buyers and sellers.

NEW ADDITIONS: THE GOLD STANDARD DIFFERENCE

MONTHLY POSTCARD CAMPAIGN

• Sendsations.com Postcard Campaign:

  • October’s theme: “Homes That Fall Into Your Budget.”

  • Include QR codes linking to listings with seasonal charm.

  • Use imagery of fall foliage, warm interiors, and cozy living spaces to capture interest.

ONE QUARTERLY PHONE CALL PLAN

• Continue making 8 calls every Tuesday and Thursday to your 200-contact list.

• Use Slydial to efficiently leave voicemail updates for clients.

• Script idea: “Hi [Name], October is a great time to prepare for the upcoming holiday market! Let’s discuss how I can help you find or sell your dream home before the year ends.”

VIDEO TEXTS

• Send engaging fall-themed video messages:

  • Example: “Hi [Name], as the holiday season approaches, now is the perfect time to make a move. Let’s chat about how I can help you find or sell your home before the year ends!”

• Highlight listings with seasonal features, such as fireplaces, fall foliage, and spacious entertaining areas.

FOCUS TOOL OF THE MONTH: ONE DESIGN CREATIVE STUDIO

• Learn and Implement ONE Design:

  • Use ONE Design to create seasonal marketing materials like flyers, social media posts, and open house invitations.

  • Leverage templates for Halloween-themed graphics to promote your listings.

  • Implementation Tip: Create branded holiday content to set your marketing apart as the season transitions into winter.

EXTRA ACTION PLAN

• Community Engagement: Sponsor or participate in local Halloween events like trick-or-treating, haunted houses, or pumpkin carving contests.

• Client Appreciation: Send branded Halloween-themed gifts, such as mini pumpkins, candy, or candles, to your top clients.

• Track Your Success: Use ONE Suite and ONE Design to monitor the performance of your fall campaigns and refine your strategy for the holiday season.

With tools like ONE Design, seasonal marketing themes, and personalized client care, October 2025 is your opportunity to capture the magic of the fall real estate market and prepare for a strong finish to the year. 🍂 Let’s turn leads into lifelong clients this month! 🌟