A1. Before 1982, people only barbecue when camping. On Moon Festival in 1983, some oven exporters in Hsinchu bought ovens themselves because of the bad sales. So, an interesting scene appeared, people in Hsinchu barbecue on Moon Festival!
A2. In 1986, a soy souce maker "Wan Ja Shan(萬家香)" launched an advertisement, and one of the sentences in it "When one family grills, ten thousand families smell the aroma(一家烤肉萬家香)" successfully made people buy their souce and barbecue especially on Moon Festival.